Madison Logic launches AI Planner for multi-channel campaign planning

Madison Logic launched AI Planner on September 9, 2026, an agentic tool that turns marketing strategy into prioritized audiences, a channel mix and budget allocations tied to campaign objectives. The company says AI Planner builds ready-to-execute multichannel ABM programs, explains the reasoning behind its recommendations and includes data validation, human oversight and approval controls. AI Planner is available immediately as a core feature for all Madison Logic clients.

The details

• AI Planner surfaces intent topics relevant to a client's solution and maps existing content to personas and funnel stages.
• It aligns cross-channel plans to goals including net-new acquisition, competitive takeout, demand generation and one-to-many or one-to-few ABM.
• Madison Logic says the tool draws on more than 20 years of proprietary engagement data.
• The company says early clients reported shorter planning timelines and less manual effort.

Context

Madison Logic says it combines content syndication, display, LinkedIn, connected TV and audio advertising on one platform. Our coverage records its April 2026 launch of a Pipeline Insights Dashboard. The company describes AI Planner as a first step toward a connected system in which planning, execution and measurement inform each other, with measurement later offering next-best-action recommendations. VP of Product Justin Hoskins said planning tools "have always told marketers where to click next."

Not disclosed

• Pricing
• Timeline for the planned execution and measurement features