Madison Logic expands ABM Connected TV and audio advertising globally

On December 9, 2025, Madison Logic announced the global expansion of its ABM Connected TV (CTV) and ABM Audio Advertising channels. The company says the expansion removes typical regional and platform limitations, so marketers can run integrated, cross-channel ABM campaigns that reach in-market accounts worldwide across billions of devices. Targeting for both channels uses Madison Logic's proprietary intent data, according to the company. CEO Keith Turco described the move as another step in building out the company's ABM portfolio as buying groups consume content across more screens.

The details

• Channels expanded: ABM Connected TV and ABM Audio Advertising.
• Scope: global availability, which the company says removes regional and platform limitations.
• Targeting uses Madison Logic's proprietary intent data.
• The company says campaigns can reach in-market accounts across billions of devices.
• CEO Keith Turco is quoted on the announcement.

Context

This is the second Madison Logic product story in our coverage, following the ML Intent Dashboard launch on November 5, 2025. Both releases rely on the company's intent data, one for reporting and planning and this one for activation in CTV and audio. Later coverage includes a 2026 priorities survey (December 22, 2025), the Pipeline Insights Dashboard (April 23, 2026) and the AI Planner for multi-channel campaign planning (September 9, 2026).

Not disclosed

• Countries or regions newly covered
• CTV and audio inventory partners or publishers
• Pricing and minimum spend
• How account-level matching works on CTV and audio devices