Madison Logic launches ML Intent Dashboard for account and buying group intent

On November 5, 2025, Madison Logic launched the ML Intent Dashboard, which the company describes as a single source of truth that visualizes key intent signals for campaign planning and reporting. According to the company, the dashboard surfaces recommendations such as high-opportunity accounts and content topic trends, shows which accounts are actively researching, and indicates where a brand stands against competitors. It also shows which buying committee members to engage for each opportunity. Madison Logic says the dashboard is built for marketers and agencies that want to sharpen targeting and adjust campaigns in real time.

The details

• Visualizes intent signals in one dashboard for planning and reporting.
• Recommendations include high-opportunity accounts and content topic trends.
• Shows accounts that are actively researching and competitive standing.
• Identifies buying committee members to engage per opportunity.
• Intended users: marketers and agencies.

Context

This is the earliest Madison Logic story in our coverage. About a month later, on December 9, 2025, the company expanded its ABM Connected TV and audio advertising globally, with targeting based on the same intent data. Madison Logic later launched the Pipeline Insights Dashboard (April 23, 2026) and the AI Planner for multi-channel campaign planning (September 9, 2026).

Not disclosed

• Pricing or which Madison Logic packages include the dashboard
• Intent data sources and refresh frequency
• How competitor standing is calculated
• CRM or MAP integrations for the dashboard