Madison Logic launches Pipeline Insights Dashboard

Madison Logic announced the Pipeline Insights Dashboard on April 23, 2026. The dashboard links engagement from content syndication, programmatic advertising and social campaigns to stage-by-stage pipeline progress in the CRM, updating in real time. The company says marketers can see which campaigns are advancing, stalling or regressing opportunities. The dashboard is available now to all existing Madison Logic clients, according to the release.

The details

• The dashboard shows how much multi-channel engagement an account needs to reach its next stage.
• It identifies where pipeline movement breaks down.
• The company cites its own research finding that 84% of B2B leaders report shifting away from impression-based marketing.
• The same research reports that 62% of B2B leaders say performance-driven strategies will define the future of advertising.
• CEO Keith Turco and vice president of product Justin Hoskins are quoted in the release.

Context

Madison Logic runs a multi-channel ABM platform that uses its own intent data and combines content syndication, display, LinkedIn ads, connected TV and audio advertising, according to the release. The release says the dashboard connects channel exposure to stage movement in the CRM in place of activity reports or retroactive attribution alone. Madison Logic followed the dashboard with AI Planner, a multi-channel campaign planning tool, in September 2026.

Not disclosed

• Pricing
• Supported CRMs