LinkedIn Marketing Solutions

LinkedIn's advertising business, selling sponsored content, messaging, lead generation, video and CTV ads with professional and account targeting.

Website

Category: B2B Advertising
Headquarters: Sunnyvale, California, US
Founded: 2002
Ownership: Acquired by Microsoft (2016)

October 2026

LinkedIn reports paid video up 25% and creator-led ads up 63% in Q1 highlights

LinkedIn shared business highlights after Microsoft's Q1 FY27 earnings, saying paid video grew 25% year over year, creator-led ads grew 63%, and paid Premium Company Page subscriptions rose 121%.

Oct 28

LinkedIn CTV Ads become available to buy through Google Display & Video 360

LinkedIn CTV Ads can now be bought programmatically through Google's DV360 with LinkedIn professional targeting, for US targeting only.

Oct 22

July 2026

LinkedIn launches Collaborative Posts for members and Company Pages

LinkedIn introduced Collaborative Posts globally, letting members and Company Pages publish jointly with up to five collaborators.

Jul 23

June 2026

LinkedIn adds AI ad drafts from a URL, AI copy variants and Brand Kit

LinkedIn's June 30, 2026 product updates add AI-generated ad drafts from a URL, AI ad variants for copy testing and a Brand Kit that keeps AI-drafted ads on brand, alongside Flexible Ad Creation and real-time personalization.

Jun 30

LinkedIn adds campaign-level conversion lift tests and refreshed Brand Lift reporting

LinkedIn's June 30, 2026 product updates add conversion lift tests run at the campaign level, a refreshed Brand Lift reporting experience with confidence signals, and an updated test methodology.

Jun 30

March 2026

LinkedIn adds lead gen Event Ads, off-platform event promotion and Event Analytics

LinkedIn's March 31, 2026 product updates add Event Ads for events held off LinkedIn, a lead generation objective for Event Ads, full-funnel event measurement, Event Analytics, event recording clips and a persistent stream key.

Mar 31

LinkedIn expands Boost to personal posts, Page posts, events and mobile

LinkedIn's March 31, 2026 product updates expand Boost, which turns existing posts into ads without a full campaign. It now covers personal posts, Page posts and LinkedIn Events, and can be managed from mobile.

Mar 31

December 2025

LinkedIn adds Measurement Insights and CRM-based revenue measurement

LinkedIn introduced Measurement Insights, a full-funnel performance dashboard, and revenue measurement powered by CRM data at several levels of granularity.

Dec 31, 2025

LinkedIn adds Reserved Ads, Flexible Ad Creation and AI insights for A/B tests

LinkedIn's December 31, 2025 product updates list Reserved Ads at the top of the feed, Flexible Ad Creation with up to 64 creative combinations, real-time ad personalization, and AI-generated insights for A/B tests.

Dec 31, 2025

About LinkedIn Marketing Solutions

What is LinkedIn Marketing Solutions?

LinkedIn Marketing Solutions is LinkedIn's advertising business, selling sponsored content, messaging, lead generation, video and CTV ads with professional and account targeting. The company is headquartered in Sunnyvale, California, US and was founded in 2002. GTM Tech News covers it under B2B Advertising.

What has LinkedIn Marketing Solutions released recently?

The most recent LinkedIn Marketing Solutions update in GTM Tech News is “LinkedIn reports paid video up 25% and creator-led ads up 63% in Q1 highlights” (October 28, 2026). Before that: “LinkedIn CTV Ads become available to buy through Google Display & Video 360” (October 22, 2026); “LinkedIn launches Collaborative Posts for members and Company Pages” (July 23, 2026).

Where does LinkedIn Marketing Solutions publish product updates and release notes?

LinkedIn Marketing Solutions announces updates on its own website, newsroom, blog, product updates, help center and developer docs. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Which other B2B Advertising vendors does GTM Tech News track?

Alongside LinkedIn Marketing Solutions, GTM Tech News tracks Influ2, Madison Logic, Metadata.io, N.Rich and StackAdapt in B2B Advertising.

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Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.