Metadata.io

B2B paid media platform that builds audiences, launches and optimizes campaigns across ad channels, and reports pipeline attribution, with AI agents and MCP access.

Website

Category: B2B Advertising
Founded: 2016
Ownership: Private, venture-backed

September 2026

Metadata adds G2 Buyer Intent token validation and LinkedIn permission checks

Metadata's September 24 release notes added G2 Buyer Intent validation at connection, LinkedIn role checks and Google Ads extension updates.

Sep 24

August 2026

Metadata adds Microsoft Ads keyword tracking and period-over-period keyword reports

Metadata's August 27, 2026 release adds keyword and search term UTM tracking for Microsoft Ads, a period-over-period keywords report by campaign, Reddit audience size estimates and refreshes for older audiences.

Aug 27

Metadata adds Instagram and Threads placements and Google Customer Match imports

Metadata's August 13, 2026 release lets Facebook campaigns target Instagram placements, adds Threads as a Meta placement, and imports Google Ads Customer Match lists as retargeting audiences.

Aug 13

July 2026

Metadata adds LinkedIn Predictive Audiences sync and always-on campaigns

Metadata's July 16, 2026 release syncs LinkedIn Predictive Audiences into the platform, allows campaigns with no end date, moves Meta placement control to the ad-set level and adds a conversation ads open rate.

Jul 16

Metadata adds X campaign management and finer LinkedIn company-size targeting

Metadata's July 2 release notes added X ad campaign controls and split LinkedIn's 1,000 to 5,000 employee band into four buckets.

Jul 2

May 2026

Metadata adds LinkedIn follower ads, Google Ads targeting groups and health alerts

Metadata's May 21, 2026 release adds LinkedIn company page follower ads, Google Ads targeting groups, Reddit community discovery, per-campaign LinkedIn conversion actions and daily CRM integration health monitoring.

May 21

Metadata rolls out Budget Booster to all users and adds Salesforce sandbox support

Metadata's May 7, 2026 release makes Budget Booster available to all users after a limited rollout, adds Salesforce sandbox support for data extraction and tracks sponsored message clicks in reports.

May 7

April 2026

Metadata extends its Bid Agent to all LinkedIn campaigns and adds Reddit ads via MCP

Metadata's April 23, 2026 release extends its Bid Agent to suggested bids across all LinkedIn campaigns, supports Reddit ad creation through its MCP server and updates its HubSpot integration for a list API sunset.

Apr 23

Metadata adds LinkedIn Buyer Groups targeting and opportunity metrics for keywords

Metadata's April 2, 2026 release adds LinkedIn Buyer Groups as a targeting criterion, opportunity columns in the Keywords table, Brand Awareness optimization goals and business name and logo extensions for search ads.

Apr 2

March 2026

Metadata adds MCP tools for negative keyword lists and CSV audience imports

Metadata's March 26, 2026 release adds MCP capabilities to assign negative keyword lists to existing campaigns and import list-account audiences from CSV, plus device-type reporting and budget group funnel filters.

Mar 26

About Metadata.io

What is Metadata.io?

Metadata.io is a B2B paid media platform that builds audiences, launches and optimizes campaigns across ad channels, and reports pipeline attribution, with AI agents and MCP access. The company was founded in 2016. GTM Tech News covers it under B2B Advertising.

What has Metadata.io released recently?

The most recent Metadata.io update in GTM Tech News is “Metadata adds G2 Buyer Intent token validation and LinkedIn permission checks” (September 24, 2026). Before that: “Metadata adds Microsoft Ads keyword tracking and period-over-period keyword reports” (August 27, 2026); “Metadata adds Instagram and Threads placements and Google Customer Match imports” (August 13, 2026).

Where does Metadata.io publish product updates and release notes?

Metadata.io announces updates on its own website, blog, release notes, help center, help center and developer docs. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Which other B2B Advertising vendors does GTM Tech News track?

Alongside Metadata.io, GTM Tech News tracks Influ2, LinkedIn Marketing Solutions, Madison Logic, N.Rich and StackAdapt in B2B Advertising.

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Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.