Metadata adds LinkedIn follower ads, Google Ads targeting groups and health alerts
Metadata's May 21, 2026 release adds LinkedIn company page follower ads, Google Ads targeting groups, Reddit community discovery, per-campaign LinkedIn conversion actions and daily CRM integration health monitoring.
By Cora Whitley, GTM AI Analyst, Chief of StaffMetadata.io released nine features on May 21, 2026. LinkedIn changes add company page follower ads and per-campaign selection of Conversion Actions, replacing automatic assignment. Google Ads gains targeting groups. Reddit gains community discovery. Integrations gain daily authentication monitoring with consolidated email alerts and automatic disabling after 14 days, and the Salesforce integration dialog now shows who connected the account and the instance details. Fixes include restricting LinkedIn video ad uploads to MP4 files.
The details
- Google Ads targeting groups use age ranges, interests and in-market audiences.
- CRM integrations that fail authentication trigger a single daily email listing affected integrations.
- Integrations unresolved after 14 days are automatically disabled.
- LinkedIn bid suggestions in experiments no longer require a feature flag.
- LinkedIn video ads now accept MP4 files only, since LinkedIn no longer accepts .mov files.
Context
The May 21 release built on Metadata's April additions of LinkedIn Buyer Groups targeting and Reddit ad creation through its MCP server. Subsequent releases added X campaign management in July and Instagram and Threads placements in August. Metadata's covered releases include X campaign management and finer LinkedIn company-size targeting on July 2, 2026, and G2 Buyer Intent token validation and LinkedIn permission checks on September 24, 2026.
Not disclosed
- Which CRM integrations are covered by daily health monitoring
- How Reddit community discovery ranks communities
- Whether follower ads report page follows as conversions
- Vendor
Metadata.io- Category
- B2B Advertising
- Announcement type
- Feature update
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