Ansira selects StackAdapt as its demand-side platform
Ansira, which manages $7.2 billion in marketing for more than 500 brands, chose StackAdapt as its DSP after a six-month review.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: StackAdapt press materials, from the announcement
On August 13, 2026, StackAdapt announced a partnership under which it will serve as a demand-side platform for Ansira, a St. Louis company that describes itself as the platform of record for brand-to-local marketing. StackAdapt will power programmatic media activation for Ansira's clients, and the two companies say they will work together on activation and measurement for franchise and multi-location brands. Ansira says it chose StackAdapt after a six-month review of the DSP market that assessed support for high volumes of hyperlocal campaigns, optimization toward business KPIs, campaign execution and measurement. StackAdapt's technology and campaign support will become part of Ansira's broader brand-to-local offering.
The details
- Ansira supports more than 500 brands and manages $7.2 billion in marketing spend through its platform, according to the release.
- Ansira has more than 1,300 team members and says it connects over a million partners.
- StackAdapt cites its AI-based optimization, geolocation targeting, campaign management and measurement, including footfall attribution and brand lift, as factors in the selection.
- Ansira's James Morse named campaign performance, location-based capabilities, measurement, ease of use and client service as the reasons StackAdapt was chosen.
- The release quotes Mike Novosel, StackAdapt's Vice President of Partnerships and Alliances.
Context
This is StackAdapt's first partnership announcement in our coverage. It came after the company previewed Ivy Studio and Command Center at Conversion 2026 in May and began offering ChatGPT ad buying in early access later that month. Since this announcement, StackAdapt has become a Shopify Certified Technology Partner and added podcast show-level targeting for audio ads.
Not disclosed
- Financial terms of the partnership
- Whether StackAdapt is Ansira's exclusive DSP
- Which Ansira clients will run campaigns through StackAdapt
- Contract length or start date for campaign activation
- Vendor
- StackAdapt
- Category
- B2B Advertising
- Announcement type
- Partnership
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