StackAdapt becomes a Shopify Certified Technology Partner
StackAdapt's Shopify integration earned Certified Technology Partner status, bringing store purchase, cart and customer event data into StackAdapt audiences and measurement.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: StackAdapt press materials, from the announcement
StackAdapt announced on September 30, 2026 that it has been named a Shopify Certified Technology Partner. According to the release, the certification follows a technical review of partner quality, security and merchant experience. StackAdapt's Shopify integration brings store data including purchase history, cart activity and customer events into StackAdapt, where marketers can build audience segments, measure conversions and refresh audiences dynamically. StackAdapt first announced the integration in 2024 to streamline pixel onboarding, capture customer events and activate first-party commerce data for retargeting and lookalike audiences. The integration is available through the StackAdapt listing in the Shopify App Store.
The details
- Shopify data available in StackAdapt includes purchase history, cart activity and customer events.
- Audiences built from Shopify data refresh dynamically.
- Activation channels listed are native, display, video, connected TV, audio, in-game, digital out-of-home and conversational AI.
- Mike Novosel, a partnerships and alliances vice president at StackAdapt, is quoted in the release.
Context
This is the second StackAdapt partner announcement in our coverage since August 2026, after Ansira selected StackAdapt as its demand-side platform on August 13. StackAdapt followed the certification with podcast show-level targeting for audio ads on October 15. The conversational AI channel in the release relates to the ChatGPT ad buying StackAdapt opened in early access in May 2026.
Not disclosed
- Pricing or fees for the Shopify integration
- Number of merchants using the integration
- Any new integration features added with the certification
- Vendor
- StackAdapt
- Category
- B2B Advertising
- Announcement type
- Partnership
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