B2B Advertising

Account and person-based advertising, B2B programmatic, LinkedIn and content syndication.

March 2026

Metadata adds MCP tools for negative keyword lists and CSV audience imports

Metadata's March 26, 2026 release adds MCP capabilities to assign negative keyword lists to existing campaigns and import list-account audiences from CSV, plus device-type reporting and budget group funnel filters.

Metadata.ioMar 26

January 2026

Trapets selects N.Rich for account-based marketing and sales

RegTech company Trapets chose the N.Rich platform to run account-based marketing and sales to increase pipeline growth and velocity.

N.RichJan 28

Winningtemp adopts N.Rich for account-based go-to-market

Nordic employee feedback platform Winningtemp chose N.Rich for account-based marketing and sales and connected it to HubSpot.

N.RichJan 15

December 2025

LinkedIn adds Measurement Insights and CRM-based revenue measurement

LinkedIn introduced Measurement Insights, a full-funnel performance dashboard, and revenue measurement powered by CRM data at several levels of granularity.

LinkedIn Marketing SolutionsDec 31, 2025

LinkedIn adds Reserved Ads, Flexible Ad Creation and AI insights for A/B tests

LinkedIn's December 31, 2025 product updates list Reserved Ads at the top of the feed, Flexible Ad Creation with up to 64 creative combinations, real-time ad personalization, and AI-generated insights for A/B tests.

LinkedIn Marketing SolutionsDec 31, 2025

Lime Technologies selects N.Rich as its account-based GTM provider

Scandinavian CRM vendor Lime Technologies selected N.Rich to engage strategic accounts and attribute revenue to marketing.

N.RichDec 11, 2025

Madison Logic expands ABM Connected TV and audio advertising globally

Madison Logic expanded its ABM Connected TV and ABM Audio Advertising channels worldwide, using its intent data for targeting.

Madison LogicDec 9, 2025

November 2025

Madison Logic launches ML Intent Dashboard for account and buying group intent

Madison Logic launched the ML Intent Dashboard, a single view of intent signals with account recommendations and buying committee insights.

Madison LogicNov 5, 2025

About B2B Advertising

What are B2B Advertising?

Account and person-based advertising, B2B programmatic, LinkedIn and content syndication.

Which B2B Advertising vendors does GTM Tech News track?

GTM Tech News tracks Influ2, LinkedIn Marketing Solutions, Madison Logic, Metadata.io, N.Rich and StackAdapt in B2B Advertising.

What is the latest B2B Advertising news?

The most recent updates are “LinkedIn reports paid video up 25% and creator-led ads up 63% in Q1 highlights” (October 28, 2026); “LinkedIn CTV Ads become available to buy through Google Display & Video 360” (October 22, 2026); “StackAdapt adds podcast show-level targeting and reporting for audio ads” (October 15, 2026).

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.