Lime Technologies selects N.Rich as its account-based GTM provider

On December 11, 2025, N.Rich announced that Lime Technologies, a Swedish SaaS company and maker of Lime CRM, had selected N.Rich as its account-based go-to-market technology provider. According to the announcement, Lime will use N.Rich to deepen engagement with high-value accounts, drive pipeline from enterprise opportunities and attribute revenue growth to marketing. Lime also plans to use the platform to align its sales and marketing teams and to deliver targeted content to its priority industries. As part of the partnership, the two companies will develop a new integration between N.Rich and Lime CRM.

The details

• Lime's priority industries named in the post are utility, real estate, membership and wholesale.
• N.Rich's attribution and analytics will track the buyer journey from campaign engagement through opportunity creation to closed-won deals.
• A new N.Rich and Lime CRM integration will be built, with an initial focus on reliable data flow between the two systems.
• N.Rich says it expects to make the integration available to other customers who use both platforms.
• Lime CMO Lina Andolf-Orup and N.Rich CEO Markus Stahlberg are quoted.

Context

This is the earliest N.Rich story in our coverage and the first of three customer announcements, followed by Winningtemp adopting N.Rich on January 15, 2026 and Trapets selecting N.Rich on January 28, 2026. All three are Nordic B2B companies. Later N.Rich coverage includes the Challenger GTM Study (April 23, 2026), the GTM Leader Dashboard (May 26, 2026) and N.Rich AI for building GTM apps in plain language (September 25, 2026).

Not disclosed

• Contract value or term
• Release date for the Lime CRM integration
• Which N.Rich products Lime licensed
• Whether Lime replaced an existing ABM tool