Trapets selects N.Rich for account-based marketing and sales

N.Rich announced on January 28, 2026 that Trapets, a Stockholm-based software provider for financial crime prevention, has chosen the N.Rich platform for account-based marketing and sales. According to the announcement, Trapets wanted to focus sales and marketing on the accounts with the highest potential impact rather than broad outbound activity. N.Rich says Trapets will use the platform to identify in-market accounts, focus resources and activate engagement across channels to progress deals faster. The company says account-level insights and native CRM integrations let Trapets' sales and marketing teams work from a single source of truth. Trapets CMO Jonatan Jansson and N.Rich CRO George Storm are quoted.

The details

• Customer: Trapets, which offers anti-money laundering, know-your-customer and market surveillance software.
• Trapets says it serves more than 500 companies and has over 80 employees in Stockholm, Hanoi and London.
• Stated use: identifying in-market accounts and activating cross-channel engagement.
• N.Rich cites native CRM integrations and account-level insights.
• Quoted: Jonatan Jansson, CMO at Trapets, and George Storm, CRO at N.Rich.

Context

This is the third N.Rich customer announcement in our coverage in two months, after Lime Technologies in December 2025 and Winningtemp on January 15, 2026. Later N.Rich items include the Challenger GTM Study in April, a GTM Leader Dashboard in May and N.Rich AI for building GTM apps in plain language in September 2026.

Not disclosed

• Contract value or term
• Which CRM Trapets uses
• Which N.Rich modules were purchased
• Rollout timeline