Demandbase launches AEO, Campaign and Audience agents at GO

Demandbase announced three AI agents on October 20, 2026 at its GO conference in New York City, framed around what it calls business-to-agent (B2A) marketing. The AEO Agent compares how major AI assistants describe and recommend a company to each buying group member, measures visibility across relevant questions and identifies sources behind AI answers. The Campaign Agent ties campaigns to revenue goals, identifies performance gaps and recommends adjustments. The Audience Agent builds and maintains audiences based on ideal customer profiles, buying groups and account activity. The company says all three build on its Mojo agent and run on a shared intelligence engine it calls the Marketing Brain.

The details

• The AEO Agent draws on more than 342 million contacts across 13 million companies, according to Demandbase.
• AEO Agent users can spot outdated information and content gaps, then launch campaigns through Demandbase agents without leaving the platform.
• The AEO Agent identifies anonymous AI-driven traffic at the account and contact level for sales outreach.
• The Audience Agent identifies missing buying group members and keeps audiences current for activation.
• Demandbase intelligence is accessible from AI assistants, custom agents and work apps through APIs and MCP connections.

Context

This is the third Demandbase agent launch in our coverage since September 2026, following Mojo on September 15 and MCP links to Gong, Outreach and Sendoso on September 18. Demandbase released companion research on marketing team size and AI on October 21, and was named a launch data partner for Salesforce's Hunter agent on October 15. The headless approach extends the MCP data delivery introduced with Demandbase AI in April 2026.

Not disclosed

• Pricing and which Demandbase packages include each agent
• General availability dates for the three agents
• Which AI assistants the AEO Agent monitors
• Named customers using the agents