Demandbase launches Mojo, an agent for planning and running B2B campaigns

Demandbase launched Mojo, a B2B marketing agent, on September 15, 2026. The company says Mojo defines audiences, drafts campaign briefs, and launches and manages cross-channel campaigns, then monitors live campaigns and proposes fixes for marketer approval. Mojo connects to Demandbase Data Cloud, to named tools such as Google Ads, LinkedIn Ads, Meta, Marketo, Salesforce and Slack, and to any MCP-based tool. Demandbase says Mojo is the first of a set of purpose-built GTM agents and starts with integrated campaigns.

The details

• Mojo builds campaigns across email, social, digital, webinar and field channels.
• It flags issues such as broken tracking, attribution inconsistencies and audience errors.
• Mojo learns from how past campaigns were planned and performed, and keeps a record of what it did and why.
• Demandbase cites a 72-hour sample of its AI Chat in which 252 users at 176 companies asked 1,240 questions, with list building the most common use at nearly 20% of prompts.
• The release directs readers to TryMojo.ai and names no Mojo customers.

Context

Mojo follows the April 14 debut of Demandbase AI, which added MCP data delivery and a site customization agent. Three days after the Mojo launch, Demandbase published its Q2 partner update covering MCP connections with Gong, Outreach and Sendoso and new HubSpot App Cards. In October our coverage records Demandbase being named a launch data partner for Salesforce's Hunter outbound agent. CEO Gabe Rogol said, "The marketer sets the direction. Mojo runs the campaign."

Not disclosed

• Pricing
• General availability date
• Customer results