Demandbase adds Premier+ services partner tier with Marketbridge as first member

Demandbase announced a Premier+ Service Delivery Partner tier within its Agency and Service Provider Partner Program on April 16, 2026. Partners in the tier deliver onboarding, strategy, analytics and managed services directly to Demandbase customers and can lead end-to-end implementations. Membership is by invitation. Marketbridge is the first Premier+ partner, and the company says it was a beta user of Demandbase AI.

The details

• Partners must meet certification standards that Demandbase says mirror its internal professional services methodology.
• Premier+ partners work with Demandbase on joint business and marketing initiatives.
• Marketbridge has more than 350 employees across North America and Europe, according to the release.
• Demandbase chief strategy officer Michael Wilczak and Marketbridge chief growth officer Mike Swartz are quoted.
• The release cites the program's ranking in the Top 75 Partner Ecosystems in the 2026 Ecosystem Compass Report.

Context

The partner tier followed by two days the April 14 debut of Demandbase AI, the conversational platform Marketbridge tested in beta. Later in 2026 Demandbase launched Mojo, an agent for planning and running B2B campaigns, in September; added Gong, Outreach and Sendoso MCP links and HubSpot app cards the same month; and was named a launch data partner for Salesforce's Hunter outbound agent in October. The release positions the tier as a services channel for customers adopting Demandbase AI.

Not disclosed

• Partner commercial terms
• Pricing for partner services
• Other planned Premier+ members