Demandbase

Account-based GTM platform combining B2B data, intent, a native B2B DSP, sales intelligence, orchestration and the Agentbase set of AI agents.

Website

Category: ABM Platforms
Headquarters: San Francisco, United States
Founded: 2006
Ownership: Private, venture-backed

October 2026

Demandbase launches AEO, Campaign and Audience agents at GO

Demandbase announced three AI agents at its GO conference. The AEO Agent tracks how AI assistants describe a brand to individual buying group members.

Oct 20

Demandbase named launch data partner for Salesforce's Hunter outbound agent

Demandbase engagement, person, account, buying group and intent data is available inside Salesforce's Hunter agent, which is in pilot with general availability planned later in 2026.

Oct 15

September 2026

Demandbase adds Gong, Outreach and Sendoso MCP links and HubSpot app cards

Demandbase's Q2 2026 partner roundup lists MCP connections with Gong, Outreach and Sendoso, HubSpot App Cards and a new Salesforce Data Integrity enrichment integration.

Sep 18

Demandbase launches Mojo, an agent for planning and running B2B campaigns

Mojo defines audiences, drafts briefs and runs campaigns across connected tools such as Google Ads, LinkedIn Ads, Meta, Marketo, Salesforce and Slack, with marketer approval at key steps.

Sep 15

April 2026

Demandbase adds Premier+ services partner tier with Marketbridge as first member

Demandbase added an invitation-only Premier+ Service Delivery Partner tier whose partners deliver onboarding, strategy, analytics and managed services, with Marketbridge as the first member.

Apr 16

Demandbase debuts Demandbase AI with MCP data delivery and a site customization agent

Unveiled at GO London, Demandbase AI adds Context Intelligence, a Site Customization Agent, MCP delivery of data to ChatGPT, Claude, Copilot and Gemini, and Pipeline Influence reporting in AI Chat.

Apr 14

January 2026

Demandbase appoints Rachel Truair as chief marketing officer

Demandbase named Rachel Truair CMO to lead global brand and GTM strategy. She was previously CMO at Simpro Group.

Jan 8

December 2025

Demandbase completes ISO 27001:2022 and SOC 2 Type 2 recertifications

Demandbase finished its annual SOC 2 Type 2 audit and ISO 27001:2022 surveillance audit with no issues identified.

Dec 18, 2025

About Demandbase

What is Demandbase?

Demandbase is an account-based GTM platform combining B2B data, intent, a native B2B DSP, sales intelligence, orchestration and the Agentbase set of AI agents. The company is headquartered in San Francisco, United States and was founded in 2006. GTM Tech News covers it under ABM Platforms.

What has Demandbase released recently?

The most recent Demandbase update in GTM Tech News is “Demandbase launches AEO, Campaign and Audience agents at GO” (October 20, 2026). Before that: “Demandbase named launch data partner for Salesforce's Hunter outbound agent” (October 15, 2026); “Demandbase adds Gong, Outreach and Sendoso MCP links and HubSpot app cards” (September 18, 2026).

Where does Demandbase publish product updates and release notes?

Demandbase announces updates on its own website, newsroom, blog and developer docs. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Does Demandbase host an annual event?

Yes. Demandbase hosts The Human Handoff: Where AI Should Stop and Revenue Teams Should Step In, Full Throttle GTM, From AI Ambition to Revenue Reality and Demandbase GO San Francisco. Dates in GTM Tech News: November 17, 2026 in London; November 18, 2026 in Austin; November 18, 2026 in London; Winter 2027 (expected) in San Francisco.

Which other ABM Platforms vendors does GTM Tech News track?

Alongside Demandbase, GTM Tech News tracks 6sense, AdRoll ABM, Bombora, DemandScience, G2, Informa TechTarget, Intentsify and Propensity in ABM Platforms.

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Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.