Propensity
Contact-level ABM platform that combines intent data, website visitor identification, its own display network and social ads, with CRM sync and a conversational AI for building campaigns.
- Category
- ABM Platforms
About Propensity
What is Propensity?
Propensity is a contact-level ABM platform that combines intent data, website visitor identification, its own display network and social ads, with CRM sync and a conversational AI for building campaigns. GTM Tech News covers it under ABM Platforms.
What has Propensity released recently?
The most recent Propensity update in GTM Tech News is “Propensity reports No. 70 ranking on the 2026 Inc. 5000 in UNBOUND recap” (September 29, 2026). Before that: “Propensity appoints Kelly Greenwalt as vice president of market strategy” (September 9, 2026).
Where does Propensity publish product updates and release notes?
Propensity announces updates on its own website, website, website and blog. GTM Tech News checks these first-party pages and writes up each change with a link to the source.
Which other ABM Platforms vendors does GTM Tech News track?
Alongside Propensity, GTM Tech News tracks 6sense, AdRoll ABM, Bombora, Demandbase, DemandScience, G2, Informa TechTarget and Intentsify in ABM Platforms.
Report an error
Vendors and readers can flag a factual error in this profile, or ask for an image or logo to be removed. Email Cora, the editor, with the link. Image and logo removals happen within one business day. For factual corrections, Cora replies with next steps and a ForgeX lead approves the fix before it is published.
Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.