AdRoll ABM

Account-based advertising and ABM platform from NextRoll that combines a programmatic ad buying engine with intent data, account lists and CRM workflows.

Website

Category: ABM Platforms
Ownership: Division of NextRoll

October 2026

AdRoll details Experian audience and CTV measurement links

An Experian piece posted by AdRoll describes Experian Audiences available inside AdRoll's campaign workflow and an AdRoll CTV report built on Experian's Digital Graph.

Oct 19

September 2026

AdRoll Q3 report shows ABM CPMs up 4.4% year over year

AdRoll's Q3 2026 State of Digital Advertising Report says display prospecting CPMs fell 45% year over year while ABM CPMs rose 4.4%.

Sep 22

August 2026

AdRoll pilots ChatGPT ads for select AdRoll and AdRoll ABM customers

A limited AdRoll pilot lets selected customers run ads that appear below ChatGPT responses when context fits, with access through customer success managers.

Aug 11

AdRoll ABM wins ABM platform of the year at MarTech Breakthrough Awards

AdRoll ABM was named Account Based Marketing Platform of the Year in the 2026 MarTech Breakthrough Awards.

Aug 6

AdRoll and PubMatic test MCP links between buy-side and sell-side platforms

A proof of concept connects AdRoll campaign context with PubMatic supply-side diagnostics so an AI workflow can suggest likely causes of issues such as underdelivery.

Aug 3

May 2026

AdRoll launches MCP server in open beta, including AdRoll ABM

AdRoll's MCP server lets AI tools query campaign performance and create campaign drafts, with every change staged as a draft for review.

May 27

NextRoll names Jay Webster chief technology officer

Jay Webster, previously CTO at NaviStone, will lead NextRoll engineering across software, data science and operations.

May 5

April 2026

NextRoll appoints Ryan Carhart as CFO and Ryan Horn as VP of marketing

NextRoll named former LiveOne CFO Ryan Carhart as CFO, reporting to CEO Vibhor Kapoor, and Ryan Horn as VP of marketing for the AdRoll platform.

Apr 28

January 2026

NextRoll names Vibhor Kapoor chief executive officer

NextRoll, the company behind AdRoll, named chief business officer Vibhor Kapoor as CEO effective February 1, 2026. Roli Saxena moves to executive chair and chief strategy officer.

Jan 27

About AdRoll ABM

What is AdRoll ABM?

AdRoll ABM is an account-based advertising and ABM platform from NextRoll that combines a programmatic ad buying engine with intent data, account lists and CRM workflows. GTM Tech News covers it under ABM Platforms.

What has AdRoll ABM released recently?

The most recent AdRoll ABM update in GTM Tech News is “AdRoll details Experian audience and CTV measurement links” (October 19, 2026). Before that: “AdRoll Q3 report shows ABM CPMs up 4.4% year over year” (September 22, 2026); “AdRoll pilots ChatGPT ads for select AdRoll and AdRoll ABM customers” (August 11, 2026).

Where does AdRoll ABM publish product updates and release notes?

AdRoll ABM announces updates on its own website, newsroom, blog and developer docs. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Which other ABM Platforms vendors does GTM Tech News track?

Alongside AdRoll ABM, GTM Tech News tracks 6sense, Bombora, Demandbase, DemandScience, G2, Informa TechTarget, Intentsify and Propensity in ABM Platforms.

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Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.