ABM Platforms

Platforms that identify in-market accounts from intent and first-party signals, then activate them through ads, email, web and seller workflows.

This month

Informa TechTarget to integrate Buyer Intelligence into Demandbase by Q1 2027

Informa TechTarget plans a native integration of its person-level Buyer Intelligence data into the Demandbase platform, extending an existing Account Intent Feed integration.

Informa TechTargetOct 21

Demandbase launches AEO, Campaign and Audience agents at GO

Demandbase announced three AI agents at its GO conference. The AEO Agent tracks how AI assistants describe a brand to individual buying group members.

DemandbaseOct 20

Intentsify introduces an MCP connection for its intent data in Claude and ChatGPT

Intentsify introduced Intentsify MCP, which lets data customers query its B2B intent data from Claude and ChatGPT.

IntentsifyOct 20

AdRoll details Experian audience and CTV measurement links

An Experian piece posted by AdRoll describes Experian Audiences available inside AdRoll's campaign workflow and an AdRoll CTV report built on Experian's Digital Graph.

AdRoll ABMOct 19

Demandbase named launch data partner for Salesforce's Hunter outbound agent

Demandbase engagement, person, account, buying group and intent data is available inside Salesforce's Hunter agent, which is in pilot with general availability planned later in 2026.

DemandbaseOct 15

G2 becomes a Snowflake data partner for buyer intent and review data

G2 said it is now a premier Snowflake Data Partner, making G2 data available to teams working in the Snowflake AI Data Cloud.

G2Oct 12

G2 makes reviews and Market Signals available inside Clay

G2 partnered with Clay so Clay users can access G2 reviews, category taxonomy, market intelligence and Market Signals directly in Clay using Clay credits.

G2Oct 9

September 2026

Informa TechTarget launches MCP server for its Buyer Intelligence data

Informa TechTarget made Buyer Intelligence available through a Model Context Protocol server for use in Claude, ChatGPT, Copilot, Gemini and custom AI systems.

Informa TechTargetSep 29

Propensity reports No. 70 ranking on the 2026 Inc. 5000 in UNBOUND recap

In a blog recap of its UNBOUND 2026 event, Propensity says it ranked No. 70 on the 2026 Inc. 5000, up from No. 2,591 in 2025. The post also references a set of UNBOUND GTM Skills workflows.

PropensitySep 29

Bombora adds 3,768 topics to Company Surge in its Quay taxonomy release

Bombora's Quay taxonomy release added 3,768 intent topics, bringing the listed Company Surge total to 25,378.

BomboraSep 28

Trigify team joins HubSpot as its standalone signals platform winds down

Trigify announced its team is joining HubSpot and retired its platform, with standard customer access ending October 22, 2026.

TrigifySep 23

G2 launches G2 Audiences to activate Buyer Intent data in paid media

G2 introduced G2 Audiences, which pushes Buyer Intent account audiences to DSPs through Bombora's activation API, alongside Verified Leads and a public beta of G2 Agent Evaluations.

G2Sep 23

AdRoll Q3 report shows ABM CPMs up 4.4% year over year

AdRoll's Q3 2026 State of Digital Advertising Report says display prospecting CPMs fell 45% year over year while ABM CPMs rose 4.4%.

AdRoll ABMSep 22

Demandbase adds Gong, Outreach and Sendoso MCP links and HubSpot app cards

Demandbase's Q2 2026 partner roundup lists MCP connections with Gong, Outreach and Sendoso, HubSpot App Cards and a new Salesforce Data Integrity enrichment integration.

DemandbaseSep 18

UserGems launches MCP to run its signal platform from Claude and ChatGPT

UserGems released UserGems MCP, letting customers research accounts, draft outreach and edit campaigns from MCP-compatible AI assistants.

UserGemsSep 18

Demandbase launches Mojo, an agent for planning and running B2B campaigns

Mojo defines audiences, drafts briefs and runs campaigns across connected tools such as Google Ads, LinkedIn Ads, Meta, Marketo, Salesforce and Slack, with marketer approval at key steps.

DemandbaseSep 15

Informa TechTarget launches AI-driven Buyer Intelligence with person-level intent

Informa TechTarget launched Buyer Intelligence, which adds AI skills for pain points, messaging and persona analysis on top of its person-level intent data.

Informa TechTargetSep 15

G2 brings software market data to the Data agent in ChatGPT Work

G2 said it is part of OpenAI's launch of the Data agent in ChatGPT Work, supplying B2B software market data to the product.

G2Sep 10

Propensity appoints Kelly Greenwalt as vice president of market strategy

Kelly Greenwalt, most recently at Epicor, joined Propensity to connect customer needs to its market strategy and product roadmap.

PropensitySep 9

G2 opens its customer community to the wider G2 customer base

G2 introduced the G2 Community, a peer network for customers who use G2 in go-to-market work, and opened applications to its broader customer base.

G2Sep 8

Intentsify names Devon Wellbrock general manager of QuantumDemand

Intentsify appointed Devon Wellbrock to lead strategy, growth and customer adoption for QuantumDemand, three weeks after the product launched.

IntentsifySep 1

August 2026

6sense sets Breakthrough 2026 for November with new agentic GTM certification

6sense announced its Breakthrough 2026 conference for November 2 to 5 at the Fontainebleau Las Vegas. The program adds a live Agentic GTM Certification session open to non-customers.

6senseAug 27

Intentsify makes its buyer intent data available inside Clay

Intentsify became a Clay data partner, offering account-level and buying group intent signals through Clay's data marketplace and Signals product.

IntentsifyAug 18

Trigify ships a redesigned platform with Social Listening as the main workspace

Trigify released a redesigned platform with a new logo and visual design. Social Listening became the main workspace and workflows became easier to build, test and review.

TrigifyAug 13

Intentsify launches QuantumDemand for enterprise buying group activation

Intentsify launched QuantumDemand, an AI-based solution for identifying, engaging and measuring enterprise buying groups. It was available immediately to enterprise organizations.

IntentsifyAug 11

Informa TechTarget launches B2B AI Authority Index self-assessment for marketers

Informa TechTarget released a 24-question diagnostic that estimates how likely AI systems are to recommend a brand during AI-mediated B2B research.

Informa TechTargetAug 11

AdRoll pilots ChatGPT ads for select AdRoll and AdRoll ABM customers

A limited AdRoll pilot lets selected customers run ads that appear below ChatGPT responses when context fits, with access through customer success managers.

AdRoll ABMAug 11

6sense releases MCP Server, people data upgrade, data APIs and advertising intelligence

6sense announced four releases on August 10, 2026: its MCP Server, Trusted People Intelligence, programmatic data APIs and Advertising Intelligence.

6senseAug 10

AdRoll ABM wins ABM platform of the year at MarTech Breakthrough Awards

AdRoll ABM was named Account Based Marketing Platform of the Year in the 2026 MarTech Breakthrough Awards.

AdRoll ABMAug 6

AdRoll and PubMatic test MCP links between buy-side and sell-side platforms

A proof of concept connects AdRoll campaign context with PubMatic supply-side diagnostics so an AI workflow can suggest likely causes of issues such as underdelivery.

AdRoll ABMAug 3

About ABM Platforms

What are ABM Platforms?

Platforms that identify in-market accounts from intent and first-party signals, then activate them through ads, email, web and seller workflows.

Which ABM Platforms vendors does GTM Tech News track?

GTM Tech News tracks 6sense, AdRoll ABM, Bombora, Demandbase, DemandScience, G2, Informa TechTarget, Intentsify, Propensity, Trigify and UserGems in ABM Platforms.

What is the latest ABM Platforms news?

The most recent updates are “Informa TechTarget to integrate Buyer Intelligence into Demandbase by Q1 2027” (October 21, 2026); “Demandbase launches AEO, Campaign and Audience agents at GO” (October 20, 2026); “Intentsify introduces an MCP connection for its intent data in Claude and ChatGPT” (October 20, 2026).

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.