ZoomInfo and DemandScience announce a strategic partnership

DemandScience and ZoomInfo announced a partnership on July 29, 2026. Under the agreement, DemandScience is designing its insights, services and outcomes offerings to complement the ZoomInfo platform, adding its own contextual marketing outcomes data. ZoomInfo customers gain access to DemandScience's multi-channel demand generation services across email, digital, content and other channels, along with marketing outcomes measurement intended to show ROI on go-to-market spending. The companies said the partnership is effective immediately, with joint go-to-market initiatives launching in the following months. The release quotes DemandScience CEO Derek Schoettle and ZoomInfo CEO Henry Schuck.

The details

• ZoomInfo customers get access to DemandScience demand generation services to act on target account insights.
• Channels named include email, digital and content.
• DemandScience adds its proprietary contextual marketing outcomes data to the arrangement.
• The partnership includes marketing outcomes measurement for ZoomInfo customers.
• Joint go-to-market initiatives are planned for the months after the announcement.

Context

This partnership preceded a run of ZoomInfo ecosystem announcements in our coverage, starting with a native Gemini Enterprise connector on August 3 and a GTM MCP connector for Microsoft Copilot Studio on August 11. DemandScience also appears in our coverage on its own, including its appointment of Chris Moody as chief GTM evangelist.

Not disclosed

• Financial terms
• Whether DemandScience services are resold by ZoomInfo or contracted separately
• Pricing for ZoomInfo customers
• Specific dates or content of the joint go-to-market initiatives