Demandbase adds Gong, Outreach and Sendoso MCP links and HubSpot app cards
Demandbase's Q2 2026 partner roundup lists MCP connections with Gong, Outreach and Sendoso, HubSpot App Cards and a new Salesforce Data Integrity enrichment integration.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: Demandbase press materials, from the announcement
Demandbase published a summary of its Q2 2026 partner ecosystem work on September 18, 2026. It lists three new AI integrations built on MCP, covering Gong, Outreach and Sendoso, along with new technology integrations for Salesforce and HubSpot and three data and media partners. Two agencies moved up to the Premier+ service delivery partner tier. The post, written by a Demandbase product marketing manager, does not give availability dates for the individual integrations.
The details
- An MCP connection surfaces Demandbase data inside Gong and its AI Briefer product.
- An MCP connection for Outreach lets AI workflows draw on Demandbase account and person insights, buyer journey stage, Pipeline Conversion Score, web visits and third-party company data.
- A Sendoso assistant combines account signals, contact lookup, Salesforce context and gift catalog search, then proposes a gift for the user to approve.
- A new Salesforce Data Integrity integration for enriching leads, contacts and accounts replaces the legacy integration and supports unlimited enrichment workflows.
- New HubSpot App Cards show Demandbase company and people data in HubSpot CRM and Marketing Automation, and new partner integrations cover B2B IQ, Audyence and Demandworks.
- The Imaginarium Agency and Alcamo Marketing moved up to the Premier+ Service Delivery Partner tier.
Context
The post says Demandbase launched its MCP server in April 2026, and our coverage records the April 14 debut of Demandbase AI with MCP data delivery and the April 16 creation of the Premier+ services partner tier. The Q2 integrations extend that MCP delivery into Gong, Outreach and Sendoso. Three days before this post, Demandbase launched Mojo, a campaign planning agent, and in October it was named a launch data partner for Salesforce's Hunter outbound agent.
Not disclosed
- Availability dates for each integration
- Pricing
- Vendor
- Demandbase
- Category
- ABM Platforms
- Announcement type
- Partnership
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