Demandbase appoints Rachel Truair as chief marketing officer

Demandbase announced on January 8, 2026 the appointment of Rachel Truair as Chief Marketing Officer. She will lead the company's global brand and go-to-market strategy as Demandbase describes itself as a pipeline AI platform for B2B enterprises. Truair was most recently CMO at Simpro Group, where the company says she operationalized AI across the go-to-market engine. She previously held B2B marketing leadership roles at Confluent through its IPO and at Adobe following its $1.68 billion acquisition of Magento. CEO Gabe Rogol said she brings the discipline, velocity and enterprise credibility the company needs. The release also references Demandbase's recent Agentbase and JourneyIQ introductions.

The details

• Title: Chief Marketing Officer, leading global brand and GTM strategy.
• Most recent role: CMO at Simpro Group, a commercial field service management company.
• Earlier roles: marketing leadership at Confluent and at Adobe after the Magento acquisition.
• The release cites Agentbase, a suite of AI agents, and JourneyIQ for advertising optimization.
• CEO Gabe Rogol and Truair are quoted.

Context

This is the earliest Demandbase item in our coverage. Product launches followed through 2026, including Demandbase AI with MCP data delivery in April, a Premier+ services partner tier, the Mojo campaign agent in September, new MCP links with Gong, Outreach and Sendoso, a Salesforce Hunter data partnership and AEO, Campaign and Audience agents at GO in October 2026.

Not disclosed

• Start date
• Whether Truair succeeds a previous CMO
• Size of the marketing team
• Reporting line beyond the CEO quote