HockeyStack adds OpenAI Ads integration for ChatGPT ad attribution

HockeyStack's release notes for October 21, 2026 announce that an OpenAI Ads integration is live. The integration lets customers track and attribute spend on ChatGPT ads alongside their other advertising channels in HockeyStack. The same release adds pinned favorite dashboards and reports, a filter that removes the top or bottom values in a report, and record-level drill-down from two tiles in the Attribution View. The release notes link to separate documentation for the OpenAI Ads integration.

The details

• The OpenAI Ads integration brings ChatGPT ad spend into HockeyStack attribution reporting with other channels.
• Users can pin frequently used dashboards and reports to the top of the menu and reorder them by dragging.
• A Filter Resulting Numbers option removes the top or bottom X values, or X percent, of data points so outliers do not skew results.
• Users can open individual records from the Engaged Users and Engaged Companies tiles in Attribution View.

Context

This is the second HockeyStack release in our coverage in three weeks. On September 30, 2026 the company announced that the HockeyStack MCP was live, allowing users to query data, build reports and analyze pipeline through AI tools. The October release adds ChatGPT ads as a tracked paid channel inside the product. Windsor.ai's changelog, also covered here, lists an OpenAI Ads connector launched on June 5, 2026 and ChatGPT Ads campaign controls added in September.

Not disclosed

• Which plans include the integration
• Which OpenAI Ads metrics are imported
• Pricing