HockeyStack launches Revenue Agents with a Prospecting Agent and a Deal Agent
HockeyStack released Revenue Agents on April 21, 2026: a Prospecting Agent for creating pipeline and a Deal Agent for open deals and renewals. The company says both act on win patterns learned from past deals.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: HockeyStack press materials, from the announcement
On April 21, 2026, HockeyStack published a release note announcing Revenue Agents, described as two agents in one system. The company says its machine learning pipeline analyzes every won and lost deal in a customer's history to find which actions, stakeholders, timing and engagement sequences separate wins from losses. The Prospecting Agent applies those patterns to new and expansion pipeline, and the Deal Agent to open deals, renewals and customer health. HockeyStack says completed tasks, dismissed recommendations and closed deals feed back into the model over time.
The details
- Prospecting Agent: identifies intent signals, finds a champion and builds personalized outreach strategies.
- Deal Agent: assesses deals against win patterns, identifies blockers and suggests next steps for reps.
- Reps receive a prioritized daily queue with next actions, drafted communications, account research and meeting prep.
- Managers see deals drifting from the win pattern, according to the company.
- Scores, signals and insights write back to Salesforce, embed in page layouts and route to Slack.
- Availability: teams on Salesforce and Gong.
Context
GTM Tech News covered HockeyStack's January 26, 2026 introduction of Agents with 14 prebuilt templates and its February 9, 2026 Meetings and AI-prioritized Tasks views for Agents. Revenue Agents, released in April, packages agent work into two named products tied to win pattern analysis. HockeyStack later released an MCP server in September 2026 and an OpenAI Ads integration in October 2026.
Not disclosed
- Pricing and packaging relative to existing HockeyStack plans
- Minimum deal history needed for pattern analysis
- Whether CRMs other than Salesforce are supported
- Whether Gong is required or optional
- Vendor
- HockeyStack
- Category
- Measurement & Attribution
- Announcement type
- AI launch
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