HockeyStack releases MCP for querying data and building reports through AI
HockeyStack's September 30 release notes announced a HockeyStack MCP for querying data, building reports and analyzing pipeline through AI tools.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: HockeyStack press materials, from the announcement
HockeyStack's release notes for September 30, 2026 announce that the HockeyStack MCP is live. Users can query HockeyStack data, build reports and analyze pipeline through AI tools, and the notes link to MCP documentation in the Marketing Intelligence section. The same release adds customizable Slack messages in Account Intelligence workflows and configurable owner fields for the default My Companies and My People views. The release notes list three items in total.
The details
- The MCP supports querying data, building reports and analyzing pipeline from AI tools.
- Slack messages sent by Account Intelligence workflows can now be edited, mention teammates and include dynamic variables.
- Users can choose which owner fields determine the records shown in My Companies and My People.
- The release notes do not list version numbers, pricing or plan availability.
Context
The MCP release preceded HockeyStack's October 21, 2026 release, also in our coverage, which added an OpenAI Ads integration for attributing ChatGPT ad spend alongside other channels. HockeyStack's product is organized into Marketing Intelligence and Account Intelligence areas, and the MCP documentation sits under Marketing Intelligence. Other measurement vendors covered here, such as Windsor.ai, also publish MCP access to marketing data.
Not disclosed
- Supported AI clients
- Plan availability
- Pricing
- Vendor
- HockeyStack
- Category
- Measurement & Attribution
- Announcement type
- AI launch
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