HockeyStack

GTM analytics platform covering multi-touch attribution, account intelligence, AI analysis (Odin) and workflow automation.

Website

Category: Measurement & Attribution
Headquarters: San Francisco, CA
Ownership: Private, venture-backed

November 2026

HockeyStack adds disconnected integration alerts and lookback windows for Lift reports

HockeyStack's November 4 release notes add email alerts when an integration disconnects, configurable lookback windows for Lift reports and faster attribution queries.

3 days ago

October 2026

HockeyStack adds OpenAI Ads integration for ChatGPT ad attribution

HockeyStack released an OpenAI Ads integration so customers can track and attribute ChatGPT ad spend alongside other channels.

Oct 21

September 2026

HockeyStack releases MCP for querying data and building reports through AI

HockeyStack's September 30 release notes announced a HockeyStack MCP for querying data, building reports and analyzing pipeline through AI tools.

Sep 30

April 2026

HockeyStack launches Revenue Agents with a Prospecting Agent and a Deal Agent

HockeyStack released Revenue Agents on April 21, 2026: a Prospecting Agent for creating pipeline and a Deal Agent for open deals and renewals. The company says both act on win patterns learned from past deals.

Apr 21

March 2026

HockeyStack improves scheduled and triggered Workflows reliability

HockeyStack updated scheduled and triggered Workflows for reliability and revamped the Workflows list with run status and next scheduled time.

Mar 23

February 2026

HockeyStack adds Meetings and AI-prioritized Tasks views for Agents

HockeyStack added a daily Meetings timeline with prep and follow-up actions and an AI-prioritized task list that shows which agent generated each task.

Feb 9

January 2026

HockeyStack introduces Agents with 14 prebuilt templates

HockeyStack launched Agents, AI automation for research, outreach and workflows, with 14 out-of-the-box templates and support for custom agents.

Jan 26

HockeyStack releases Blueprints 1.0 and a redesigned Analytics navigation

HockeyStack shipped Blueprints 1.0 for account pattern analysis and AI recommendations, plus new Companies and People pages and Google Ads offline conversions for all customers.

Jan 12

December 2025

HockeyStack launches Atlas configuration canvas and person-level ad audience sync

HockeyStack added Atlas for configuring data flows, a dedicated Breakdowns page, and Workflows that sync person-level audiences to Google, Meta and LinkedIn Ads.

Dec 15, 2025

November 2025

HockeyStack adds weighted scoring categories and Bing ads auto-tagging

HockeyStack let customers split account scoring into weighted categories and extended auto-tagging to Bing ads.

Nov 17, 2025

HockeyStack adds Salesforce spend sync and report foldering

HockeyStack can now sync advertising spend from Salesforce and added dashboard text blocks, report folders and report-level attribution settings.

Nov 3, 2025

About HockeyStack

What is HockeyStack?

HockeyStack is a GTM analytics platform covering multi-touch attribution, account intelligence, AI analysis (Odin) and workflow automation. The company is headquartered in San Francisco, CA. GTM Tech News covers it under Measurement & Attribution.

What has HockeyStack released recently?

The most recent HockeyStack update in GTM Tech News is “HockeyStack adds disconnected integration alerts and lookback windows for Lift reports” (November 4, 2026). Before that: “HockeyStack adds OpenAI Ads integration for ChatGPT ad attribution” (October 21, 2026); “HockeyStack releases MCP for querying data and building reports through AI” (September 30, 2026).

Where does HockeyStack publish product updates and release notes?

HockeyStack announces updates on its own website, blog, release notes, release notes and product docs. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Which other Measurement & Attribution vendors does GTM Tech News track?

Alongside HockeyStack, GTM Tech News tracks Adobe Marketo Measure, CaliberMind, Dreamdata, Factors.ai, Full Circle Insights and Windsor.ai in Measurement & Attribution.

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cora@forgex.ai

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.