HockeyStack launches Atlas configuration canvas and person-level ad audience sync
HockeyStack added Atlas for configuring data flows, a dedicated Breakdowns page, and Workflows that sync person-level audiences to Google, Meta and LinkedIn Ads.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: HockeyStack press materials, from the announcement
HockeyStack's December 15, 2025 release notes introduced Atlas, which the company calls its complete configuration canvas. Atlas shows how data moves through HockeyStack from integrations to exports and is now the main place for admins to change configuration or add data sources. Breakdowns and filters, previously built through defined properties, moved to a dedicated page. On the account intelligence side, Workflows can now sync person-level audiences to Google, Meta and LinkedIn Ads, and Sales Views can push account scores to a CRM with a toggle. The release also rolled out auto-tagging for ad attribution to all customers.
The details
- Atlas consolidates most settings, which are now split into User settings and admin Workspace settings.
- Breakdowns have a dedicated page and also work as filters; a separate Breakdowns Page release note covers the change.
- Workflows push person-level contacts from HockeyStack into Google, Meta and LinkedIn ad accounts.
- Contact Discovery added persona filters for sub-departments and job title keywords, pulls contacts per persona and matches job titles in all languages.
- Sales Views can sync account scores to the CRM without building a workflow.
- Auto-tagging sets tagging at the account or campaign level and ties each click to its source, campaign and creative.
Context
This is the third HockeyStack release in our coverage since November 3, 2025, following Salesforce spend sync and report foldering on November 3 and weighted scoring categories with Bing ads auto-tagging on November 17. The Bing auto-tagging work preceded the general auto-tagging rollout in this release. Later coverage includes Blueprints 1.0 (January 12, 2026), Agents with 14 templates (January 26, 2026), an MCP server (September 30, 2026) and an OpenAI Ads integration (October 21, 2026).
Not disclosed
- Credit cost of person-level audience sync
- Which plans include Atlas and audience sync
- Audience match rates on ad platforms
- Supported CRMs for score sync
- Vendor
- HockeyStack
- Category
- Measurement & Attribution
- Announcement type
- Feature update
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