Factors.ai

Account intelligence and attribution platform combining website visitor identification, intent signals, ad automation and AI research agents.

Website

Category: Measurement & Attribution
Ownership: Private, venture-backed

September 2026

Factors.ai lets customers grade accounts on fixed score thresholds

Factors.ai added absolute scoring for engagement categories, letting customers set their own Hot, Warm, Cool and Ice score boundaries instead of grading accounts by percentile.

Sep 10

Factors.ai Scout shows field-level changes in LinkedIn and Google Ads campaigns

Factors.ai added Campaign Changelog to Scout, its AI assistant, which shows what changed in LinkedIn and Google Ads campaigns and when, with before and after values for settings, budgets, bids, targeting and keywords.

Sep 1

August 2026

Factors.ai MCP server can now pull saved reports into LLM chats

Factors.ai updated its MCP server so Claude, ChatGPT or other MCP-compatible assistants can fetch a saved Factors report by name and return its data inline. Multiple reports can be pulled at once for combined analysis.

Aug 20

Factors.ai adds waterfall fallback to account identification

Factors.ai revamped its Account Identification page so customers can choose between Factors Deanonymization and Bring Your Own Key in one place, with a new Waterfall Fallback that tries other providers when the selected one cannot identify a visit.

Aug 4

Factors.ai adds scheduled weekly CRM sync to Salesforce in beta

Factors.ai released Scheduled CRM Sync in beta, which pushes all accounts in a chosen Factors segment to Salesforce on a recurring weekly schedule regardless of activity. The company says HubSpot support is next.

Aug 3

July 2026

Factors.ai brings account timelines and agents into Salesforce and HubSpot

Factors.ai released beta widgets that show account timelines and run agents inside Salesforce account and HubSpot company records.

Jul 31

Factors.ai releases Intent Upload API 2.0 for custom account signals

Factors.ai released Intent Upload API 2.0 on July 21, 2026. The company says customers can push any account signal into Factors by API, where it appears as a named event usable across segments, alerts, agents and reports.

Jul 21

Factors.ai adds Scout Routines and an AI planner for research agents

Factors.ai released Routines in beta for scheduled reports and alerts from natural-language instructions, plus an AI planner for Account Research Agents.

Jul 14

June 2026

Factors.ai adds LinkedIn bid scheduling and cross-account audience exclusion

Factors.ai added LinkedIn Bid Scheduling and LinkedIn Audience Exclusion on June 26, 2026. The release notes describe timed bid changes that revert automatically and exclusion rules applied across multiple ad accounts and campaigns.

Jun 26

Factors.ai launches Scout Sandbox and role-based access for Scout and Agents

On June 17, 2026, Factors.ai made Scout Sandbox live for all Scout users, raising analysis capacity from about 1,000 to 250,000 rows, and added role-based access control for Scout Chat and Scout Agents.

Jun 17

Factors.ai makes its MCP server available as a hosted URL

Factors.ai released a hosted MCP URL that can be added as a custom connector in Claude or other MCP clients.

Jun 9

Factors.ai ships first version of multi-touch attribution Influence model

Factors.ai released the first version of a multi-touch Influence model showing which paid channels and campaigns influenced MQLs, SQLs, deals and pipeline.

Jun 8

Factors.ai adds open-web research and milestone analysis to Scout

Factors.ai added two Scout capabilities on June 5, 2026: open-web research powered by Perplexity, and an Analyze option for milestone journeys that returns impact-ranked touchpoints, verdicts and recommended actions.

Jun 5

May 2026

Factors.ai releases Data Layer for real-time website personalization

Factors.ai added a Data Layer on May 25, 2026. Its release notes say a client-side getData() call exposes IP-based firmographics and Factors segment membership so tools such as VWO and Optimizely can personalize websites.

May 25

Factors.ai adds person-level website visitor identification through RB2B

Factors.ai added RB2B visitor identity enrichment on May 12, 2026. The release notes say it identifies US-based B2B website visitors at the person level, returning name, title, company, work email and LinkedIn URL.

May 12

April 2026

Factors.ai launches MCP server for running account research agents in AI clients

Factors.ai launched the Factors MCP on April 21, 2026. Its release notes say customers can run Factors account research agents from MCP-compatible clients, naming Claude, ChatGPT, Gemini, Cursor and Cowork.

Apr 21

Factors.ai moves Agents and Scout to a single shared AI credit pool

Factors.ai said on April 2, 2026 that its Agents and Scout products now share one AI credit pool. The company recommends 100,000 credits as a starting point and says older separate add-ons are archived.

Apr 2

About Factors.ai

What is Factors.ai?

Factors.ai is an account intelligence and attribution platform combining website visitor identification, intent signals, ad automation and AI research agents. GTM Tech News covers it under Measurement & Attribution.

What has Factors.ai released recently?

The most recent Factors.ai update in GTM Tech News is “Factors.ai lets customers grade accounts on fixed score thresholds” (September 10, 2026). Before that: “Factors.ai Scout shows field-level changes in LinkedIn and Google Ads campaigns” (September 1, 2026); “Factors.ai MCP server can now pull saved reports into LLM chats” (August 20, 2026).

Where does Factors.ai publish product updates and release notes?

Factors.ai announces updates on its own website, newsroom, blog, release notes and help center. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Which other Measurement & Attribution vendors does GTM Tech News track?

Alongside Factors.ai, GTM Tech News tracks Adobe Marketo Measure, CaliberMind, Dreamdata, Full Circle Insights, HockeyStack and Windsor.ai in Measurement & Attribution.

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Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.