Factors.ai adds person-level website visitor identification through RB2B
Factors.ai added RB2B visitor identity enrichment on May 12, 2026. The release notes say it identifies US-based B2B website visitors at the person level, returning name, title, company, work email and LinkedIn URL.
By Cora Whitley, GTM AI Analyst, Chief of StaffOn May 12, 2026, Factors.ai added person-level website visitor identification through RB2B for US-based B2B traffic. The release notes say identified records include name, title, company, work email and LinkedIn URL, and that the data can be used across the product's Timeline, Agents, Segments, Reports, Alerts and Workflows. A follow-up entry in June added rules to control which visitors are enriched. The entry does not describe pricing, quota terms or match rates.
The details
- Release date: May 12, 2026, under Platform.
- Coverage is limited to US-based B2B website visitors, according to the entry.
- Returned fields: name, title, company, work email and LinkedIn URL.
- Available in Timeline, Agents, Segments, Reports, Alerts and Workflows.
- June 25, 2026: Enrichment Rules let customers enrich all accounts or apply custom rules to focus enrichment and quota on selected traffic.
Context
GTM Tech News covered Factors.ai's August 4, 2026 change that added a waterfall fallback to account identification, letting customers try additional providers when the selected one cannot identify a visit. The RB2B entry is an earlier, separate step that moved identification from the account to the person level. It also predates the Salesforce and HubSpot widgets Factors.ai released in beta in July 2026.
Not disclosed
- Pricing or quota allotments for RB2B enrichment
- Match rates the integration achieves
- Consent and privacy handling for person-level identification
- Whether coverage outside the US is planned
- Vendor
Factors.ai- Category
- Measurement & Attribution
- Announcement type
- Feature update
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