Factors.ai ships first version of multi-touch attribution Influence model

Factors.ai released the first version of its multi-touch attribution Influence model on June 8, 2026. According to the company's release log, the reports show which paid channels, campaigns, ad sets and keywords influenced MQLs, SQLs, deals and pipeline. The reports use a collapsible structure with drill-downs into individual conversions. Factors.ai filed the release under its integrations category and described it as the first live version of the model.

The details

• Influence reports cover paid channels, campaigns, ad sets and keywords.
• Outcomes measured are MQLs, SQLs, deals and pipeline.
• Reports have a collapsible structure and conversion drill-downs.
• The same day, Factors.ai said basic segments now build in 1 to 2 hours instead of 8 to 10 after a rebuild of its processing pipeline.

Context

The attribution release came in the same week as other Factors.ai updates: open-web research in its Scout assistant using Perplexity on June 5 and a hosted MCP URL plus Scout chat sharing on June 9. The model adds attribution reporting to a platform that combines account identification, intent and LinkedIn and Google ad tools with analytics. In July 2026 the company added Scout Routines and an AI planner for research agents, and later that month brought account timelines and agents into Salesforce and HubSpot. The release log entry does not say which plans include the Influence model.

Not disclosed

• Plan availability
• Attribution methodology and weighting
• General availability timing for later versions