HockeyStack releases Blueprints 1.0 and a redesigned Analytics navigation
HockeyStack shipped Blueprints 1.0 for account pattern analysis and AI recommendations, plus new Companies and People pages and Google Ads offline conversions for all customers.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: HockeyStack press materials, from the announcement
HockeyStack's release notes for January 12, 2026 introduced Blueprints, which the company says analyzes account patterns, shows what drives conversions and provides AI-powered recommendations, with a refreshed interface, dynamic feature sections and improved scoring insights. The same release redesigned the sidebar so that Reports, Dashboards and Attribution sit under a unified Analytics page. It added dedicated Companies and People pages for account-level and contact-level data and saved views. Google Conversions, which sends HockeyStack-attributed offline conversions to Google Ads, became available to all customers. A Gong Engage integration was added through Workflows, with Gong Engage as a destination node.
The details
- Blueprints covers account pattern analysis, conversion drivers and AI recommendations with scoring insights.
- Reports, Dashboards and Attribution are grouped under one Analytics page.
- New Companies and People pages hold account and contact data and saved views.
- Offline conversions to Google Ads are now available for all customers.
- Gong Engage is available as a destination node in Workflows.
- Customers are told to contact their Customer Success Manager about Blueprints.
Context
This is the fourth HockeyStack item in our coverage since November 2025, after Salesforce spend sync, weighted scoring categories and the Atlas configuration canvas in December. Two weeks later HockeyStack introduced Agents with 14 prebuilt templates, followed by Meetings and Tasks views on February 9. Later items include an MCP in September and an OpenAI Ads integration in October 2026.
Not disclosed
- Whether Blueprints is included in all plans
- How Blueprints recommendations are generated
- Pricing
- Customer examples
- Vendor
- HockeyStack
- Category
- Measurement & Attribution
- Announcement type
- Product release
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