CRM & Marketing Automation

Systems of record and marketing automation platforms, and the AI agents now built into them.

April 2026

HubSpot makes its remote MCP server generally available with write access

HubSpot's remote MCP server left beta on April 13, 2026. The company says MCP-compatible AI tools can now read and write CRM records and activities and read marketing content, using existing HubSpot permissions.

HubSpotApr 13

HubSpot moves Customer Agent and Prospecting Agent to outcome-based pricing

From April 14, 2026, HubSpot charges $0.50 per resolved conversation for Customer Agent and $1 per recommended lead for Prospecting Agent.

HubSpotApr 13

HubSpot adds native TikTok ads and organic integration to Marketing Hub

HubSpot and TikTok launched an integration to sync, manage and measure TikTok ads and organic content inside Marketing Hub.

HubSpotApr 3

Salesforce completes acquisition of Qualified

Salesforce closed its acquisition of Qualified, whose AI agent qualifies and nurtures inbound website leads, on April 1, 2026, with plans to add it to Agentforce Sales and Agentforce Marketing.

SalesforceApr 1

Zoho CRM moves ABM into its native interface and adds six changes

Zoho CRM's April 2026 release notes list six ABM updates, including moving ABM from the Marketplace into CRM's interface, account selection by contact and deal attributes, and segment sync with Zoho Marketing Automation.

Zoho CRMApr 1

Zoho CRM adds custom columns to Forecasts for metrics such as pipeline coverage

Zoho CRM's April 2026 release notes add Custom Columns in Forecasts, letting forecast managers configure and track business-specific metrics such as pipeline coverage, probable revenue or stretch goals in the Enterprise edition.

Zoho CRMApr 1

March 2026

Dynamics 365 Sales previews Microsoft 365 Copilot Sales agent inside the app

Microsoft's release plan lists a March 31, 2026 public preview that brings Sales agent in Microsoft 365 Copilot, and other Microsoft 365 Copilot agents, into Dynamics 365 sales applications.

Microsoft Dynamics 365 SalesMar 31

HubSpot introduces date-based API versioning with twice-yearly releases

HubSpot introduced date-based API versioning on March 30, 2026, replacing v1 to v4 labels with a YYYY-MM format. Breaking changes ship only in March and September, and each version gets at least 18 months of support.

HubSpotMar 30

Adobe Marketo Engage March 2026 release adds brand-guided content and brand scoring

Adobe's March 2026 Marketo Engage release, starting March 27, 2026, adds Manage Brands in beta for generating email content from brand guidelines, a Brand Score Checker, quick actions and editable HTML fields in fragments.

Adobe Marketo EngageMar 27

Dynamics 365 Sales makes AI-based opportunity data enrichment generally available

Microsoft's release plan lists March 27, 2026 as the general availability date for AI-based data enrichment of opportunity records in Dynamics 365 Sales, which suggests updates from recent customer emails.

Microsoft Dynamics 365 SalesMar 27

Attio upgrades web research agent with confidence ratings and citations

Attio upgraded its AI attribute into a Web research agent that returns confidence ratings, reasoning and full citations, and added bulk enrichment.

AttioMar 24

Attio connects to Notion Custom Agents and opens a Files API

Attio's March 24, 2026 changelog makes Attio a preconfigured MCP connection in Notion Custom Agents, adds a Files API for querying, uploading and deleting files, and lets teams share Ask Attio prompts across a workspace.

AttioMar 24

Zoho CRM Q1 2026 update adds Workqueue, Zia formula generation and more LLMs

Zoho CRM's Q1 2026 update added a Workqueue view for reps, several Zia AI features including formula and CPQ rule suggestions, and support for Gemini, Claude and other models.

Zoho CRMMar 9

Pipedrive appoints new vice presidents of design and analytics

Pipedrive hired Maiko Senda as VP of Design and Sarah Jewkes as VP of Analytics to support its AI CRM product strategy.

PipedriveMar 3

Adobe adds live chat wait limit and transcript download to Dynamic Chat

Adobe's March 2026 Dynamic Chat release for Marketo Engage adds a configurable visitor wait time limit and transcript downloads after live chats.

Adobe Marketo EngageMar 1

February 2026

HubSpot connector for ChatGPT can now update CRM records and read engagements

HubSpot said on February 26, 2026 that its connector for ChatGPT can create and update CRM records and log activities, and can access products, line items, invoices, orders, carts, segments and engagement history.

HubSpotFeb 26

Attio moves Ask Attio to Claude Sonnet 4.6 and Gemini 3.1 Pro, adds files to all records

Attio's February 25, 2026 changelog says Ask Attio now runs on Claude Sonnet 4.6 and Gemini 3.1 Pro with live prompt suggestions and list queries, adds a files tab to every object type and lists more than 25 new apps.

AttioFeb 25

Adobe Marketo Engage February 2026 release adds Email Designer API and image models

Adobe's February 2026 Marketo Engage release, starting February 20, 2026, adds API access to the Email Designer, folder actions, and Nano Banana image generation in the AI Assistant alongside Firefly.

Adobe Marketo EngageFeb 20

Attio releases MCP server for AI clients

Attio released an MCP server that lets any MCP client search, query and act on Attio data.

AttioFeb 19

Attio upgrades permissions with object controls and team-based access

Attio upgraded its permissions system with full object controls, team-based access and an additive hierarchy.

AttioFeb 18

Attio launches Ask Attio for natural-language CRM search and updates

Attio introduced Ask Attio, which lets users search, update and create CRM records by asking in plain language, powered by its Universal Context layer.

AttioFeb 4

January 2026

Adobe Marketo Engage January 2026 release extends Email Designer and Interactive Webinars

Adobe's January 2026 Marketo Engage release, starting January 30, 2026, adds brand asset prompting to the Email Designer AI Assistant, folders and multi-level bullets, plus new Interactive Webinars pods and an SEO feature deprecation.

Adobe Marketo EngageJan 30

Oracle Eloqua 26A adds Salesforce custom object writes and protected email templates

Oracle's Eloqua 26A release notes, published January 16, 2026, let the Salesforce app write to Salesforce custom objects, add protected regions in Redwood email templates, align lead scoring with stored activity data and add bulk permission imports.

Oracle EloquaJan 16

Oracle Eloqua 26A adds a Program Template Manager in Redwood

Eloqua 26A introduces a Program Template Manager for creating and reusing program templates in the Redwood experience.

Oracle EloquaJan 16

Zoho CRM adds address suggestions, map view and proximity planning in India

Zoho CRM added address autocomplete, a map view of customers, proximity planning for field staff and mobile location capture, available to India data center users.

Zoho CRMJan 13

Salesforce Spring '26 Sales adds Agentforce lead agents and a ChatGPT app in beta

Salesforce's Spring '26 Sales release notes, covering January through April 2026, rebrand Sales Cloud as Agentforce Sales, expand lead generation, qualification and nurturing agents and add Agentforce Sales apps in ChatGPT and Gemini in beta.

SalesforceJan 1

Salesforce Spring '26 Marketing Cloud Next adds business units and two-way email

Salesforce's Spring '26 release notes for Marketing Cloud Next add business units, grounding and previews in the Agentforce campaign experience, two-way email interactions, reusable content blocks and a Conversion Analytics dashboard.

SalesforceJan 1

Salesforce Spring '26 Service adds Salesforce Voice features and a Case Timeline

Salesforce's Spring '26 Service release notes, with monthly updates from January to May 2026, add Salesforce Voice telephony features, a Case Timeline, Agentforce article recommendations and Enterprise Knowledge, and retire Legacy Chat.

SalesforceJan 1

Zoho CRM lets teams bring QuickML models into records through Custom AI Studio

Zoho CRM's January 2026 release notes say Custom AI Studio can now bring deployed QuickML models into Zoho CRM, with admins mapping CRM fields to model inputs and users viewing predictions in a widget on record details.

Zoho CRMJan 1

Zoho CRM releases ABM for Zoho CRM for account-based marketing on named accounts

Zoho CRM's January 2026 release notes introduce ABM for Zoho CRM, an extension for segmenting named accounts, enriching segments with market intelligence, engaging customers and measuring returns, for Enterprise, Ultimate, CRM Plus and Zoho One.

Zoho CRMJan 1

About CRM & Marketing Automation

What are CRM & Marketing Automation?

Systems of record and marketing automation platforms, and the AI agents now built into them.

Which CRM & Marketing Automation vendors does GTM Tech News track?

GTM Tech News tracks Adobe Marketo Engage, Attio, HubSpot, Microsoft Dynamics 365 Sales, Oracle Eloqua, Pipedrive, Salesforce and Zoho CRM in CRM & Marketing Automation.

What is the latest CRM & Marketing Automation news?

The most recent updates are “Salesforce introduces Koa Decisions, the next version of its HyperClassifier model” (November 6, 2026); “Salesforce signs definitive agreement to acquire voice agent company Cresta” (November 2, 2026); “HubSpot opens AI connector access to Sensitive Data in public beta” (October 30, 2026).

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.