CRM & Marketing Automation

Systems of record and marketing automation platforms, and the AI agents now built into them.

December 2025

Pipedrive app becomes available in ChatGPT

Pipedrive customers can use a new app in ChatGPT to query CRM data, summarize leads and draft sales content.

PipedriveDec 17, 2025

Attio adds AI email summaries, automatic email labels and new API endpoints

Attio's December 17, 2025 changelog adds single-line AI summaries in email previews, automatic labels on incoming emails, and API endpoints for creating relationship attributes, writing meetings and fuzzy record search.

AttioDec 17, 2025

Pipedrive introduces Fields API v2 for managing custom fields

Pipedrive added a Fields API v2 on December 10, 2025 with create, read, update and delete operations for deal, person, organization and product fields, plus bulk option management for enum and set fields.

PipedriveDec 10, 2025

Pipedrive appoints Regi Vengalil as chief financial officer

Pipedrive named Regi Vengalil, previously CFO of Trax Retail, as its new chief financial officer.

PipedriveDec 2, 2025

November 2025

HubSpot connector for Claude gains CRM write access and engagement history

HubSpot said on November 20, 2025 that its connector for Claude can create and update CRM records in public beta and can read engagement history such as emails, calls and meetings, now generally available.

HubSpotNov 20, 2025

Microsoft announces Sales Development Agent and Dynamics 365 Sales MCP updates at Ignite

At Ignite 2025 Microsoft said its Sales Development Agent would reach the Frontier Program in December 2025, and announced MCP updates for Dynamics 365 Sales.

Microsoft Dynamics 365 SalesNov 18, 2025

Pipedrive deprecates its Channels API effective February 1, 2026

Pipedrive announced on November 14, 2025 that it is deprecating the Channels API, used by its Omnichannel API beta, with endpoints accessible until February 1, 2026 and existing messages kept as notes.

PipedriveNov 14, 2025

Attio opens App Store as part of new Attio Ecosystem

Attio introduced the Attio Ecosystem, a new App Store where users discover, install and configure apps for their CRM.

AttioNov 12, 2025

Attio introduces Developer Platform with App SDK and App Store publishing

Attio launched its Developer Platform, combining REST APIs, a new React-based App SDK, low-code connectors and App Store publishing.

AttioNov 6, 2025

Dynamics 365 Sales previews custom research for its Sales Qualification Agent

Microsoft's release plan lists a public preview starting November 1, 2025 that lets admins configure custom research for the Dynamics 365 Sales Qualification Agent using Copilot Studio knowledge sources, connectors and MCP servers.

Microsoft Dynamics 365 SalesNov 1, 2025

Oracle Eloqua 25D adds SSO-only login, bot click detection and Frankfurt AI processing

Oracle's Eloqua 25D release, scheduled for November 2025, adds an SSO-only login option, a bot click detection service, European processing for generative AI, contact change tracking in controlled availability and Salesforce app updates.

Oracle EloquaNov 1, 2025

October 2025

HubSpot agrees to acquire AEO platform XFunnel

HubSpot entered into an agreement to acquire XFunnel, which helps businesses monitor and improve their presence in LLM answers.

HubSpotOct 31, 2025

Dynamics 365 Sales makes Sales Qualification Agent generally available

Microsoft's 2025 release wave 2 plan lists general availability on October 31, 2025 for the Sales Qualification Agent in Dynamics 365 Sales, along with its competitor insights, email validation and custom web sources.

Microsoft Dynamics 365 SalesOct 31, 2025

Adobe Marketo Engage October 2025 release adds template importer and brand themes

Adobe's October 2025 Marketo Engage release, rolling out from October 31, 2025, adds a template importer, brand themes, conditional content, A/B testing and an image to HTML converter to the new Email Designer.

Adobe Marketo EngageOct 31, 2025

About CRM & Marketing Automation

What are CRM & Marketing Automation?

Systems of record and marketing automation platforms, and the AI agents now built into them.

Which CRM & Marketing Automation vendors does GTM Tech News track?

GTM Tech News tracks Adobe Marketo Engage, Attio, HubSpot, Microsoft Dynamics 365 Sales, Oracle Eloqua, Pipedrive, Salesforce and Zoho CRM in CRM & Marketing Automation.

What is the latest CRM & Marketing Automation news?

The most recent updates are “Salesforce introduces Koa Decisions, the next version of its HyperClassifier model” (November 6, 2026); “Salesforce signs definitive agreement to acquire voice agent company Cresta” (November 2, 2026); “HubSpot opens AI connector access to Sensitive Data in public beta” (October 30, 2026).

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.