Zoho CRM releases ABM for Zoho CRM for account-based marketing on named accounts

Zoho CRM's release notes for January 2026 include a Platform and integrations entry titled "Account-based marketing for Zoho CRM." It describes ABM for Zoho CRM as an extension for pursuing named accounts. The extension covers segmentation, enrichment with market intelligence, engagement and return measurement. Zoho frames it around expansion and retention of existing customers, citing engagement gaps and risk signals. The entry lists edition and data center availability and links to a community announcement.

The details

• Delivered as an extension for Zoho CRM.
• Supports basic and industry-standard segmentation techniques.
• Segments can be enriched with market insights and intelligence.
• Highlights engagement gaps and risk signals across key accounts.
• Available in Enterprise, Ultimate, CRM Plus and Zoho One editions in all data centers.

Context

Zoho's Q1 2026 CRM update, published March 9, 2026, covered Workqueue, Zia formula generation and support for more language models. In April 2026, Zoho moved ABM out of the Marketplace into CRM's native interface and added six changes, including segment sync with Zoho Marketing Automation. Zoho launched Zia Chat across its applications on September 23, 2026.

Not disclosed

• Whether ABM for Zoho CRM carries a separate price.
• The sources of the market insights used for enrichment.
• The exact release date within January 2026.