Adobe Marketo Engage October 2025 release adds template importer and brand themes

Adobe published release notes for the October 2025 Marketo Engage release, stating that standard release cycle features would start rolling out on October 31, 2025, with remaining features phased in over the following weeks. All six listed features apply to the new Email Designer and are marked as released. The announcements section covers a Salesforce CRM integration upgrade for sandboxes beginning November 13, 2025, and several identity and API deprecations, including the end of Marketo Engage Identity logins and planned retirement dates for the SOAP API and the REST API access_token parameter.

The details

• Template Importer (beta) imports templates from the classic email editor into the new Email Designer in Design Studio.
• Brand Themes store styling configurations that can be reused across email templates and other email assets.
• Conditional Content and A/B Testing are listed as parity features with the legacy editor.
• The Image to HTML Converter accepts a compliant PNG or JPEG of an email and converts it into HTML.
• Adobe states SOAP API support and the access_token query parameter will end on March 31, 2026.

Context

Marketo Engage releases follow a roughly monthly cycle documented on Adobe's release notes pages, with Dynamic Chat changes tracked separately. Our coverage of the product since October 2025 includes the Dynamic Chat wait limit and transcript download in March 2026 and the November 2026 release that lists Callable Agents. This October 2025 release centers on the new Email Designer, which Adobe continued to extend in later releases.

Not disclosed

• Which Marketo Engage editions include each Email Designer feature
• When the template importer will leave beta
• Image formats or design limits for the image to HTML converter