Zoho CRM moves ABM into its native interface and adds six changes

Zoho CRM's April 2026 release notes include a Sales enablement entry titled "Six updates to ABM for Zoho CRM." The changes cover where ABM lives in the product, terminology, account selection, segment management, integration with Zoho Marketing Automation, RFM configuration and capacity limits. The entry lists availability in the Enterprise, Ultimate, CRM Plus and Zoho One editions, with the native interface move applying to standalone CRM subscriptions in Enterprise and Ultimate.

The details

• ABM moved from the Marketplace into CRM's native interface via a switcher.
• Account selection can use attributes from Contacts and Deals.
• Existing segments can be cloned.
• Segments can sync with contact lists in Zoho Marketing Automation.
• The contribution module for RFM values can be set to Deals, Sales Orders, Quotes or others.

Context

Zoho introduced ABM for Zoho CRM as an extension in its January 2026 release notes. The April changes followed Zoho's Q1 2026 CRM update on March 9, 2026. Zoho later added journey orchestration filters and signal conditions in June 2026 and launched Zia Chat across its applications on September 23, 2026.

Not disclosed

• The new limits for segments and journeys.
• Whether segment sync with Zoho Marketing Automation is one-way or two-way.
• The exact release date within April 2026.