Oracle Eloqua 26A adds a Program Template Manager in Redwood

Oracle's What's New documentation for Eloqua update 26A, which our coverage dates to January 16, 2026, introduces the Program Template Manager. Oracle describes it as a centralized user interface in the Redwood experience for Eloqua that lets users create, update and reuse program templates. The company lists two business benefits: less manual effort in program setup and more consistency in campaign management. The feature is available only in the Redwood experience. To use it, customers switch to Redwood through their Eloqua user profile or through organizational admin settings, and Oracle says no separate enablement is needed if Redwood is already active. The documentation entry does not describe template sharing rules or migration of existing templates.

The details

• The Program Template Manager centralizes creating, updating and reusing program templates.
• It is available exclusively in the Redwood experience for Eloqua.
• Redwood can be turned on from a user's profile or from organizational admin settings.
• No separate enablement is required when Redwood is already active.
• Oracle cites reduced manual setup effort and more consistent campaign management.

Context

This is the earliest Eloqua release item in our coverage. The following quarterly update, 26B in April 2026, introduced Redwood navigation, conversational subject line generation and admin controls for generative AI features. Update 26C in July added enhanced email auto-click detection and a Microsoft Dynamics 365 Sales app in controlled availability, continuing the shift of Eloqua functions into Redwood.

Not disclosed

• Whether the classic interface gets an equivalent
• How existing program templates are migrated
• Any licensing requirements
• Timeline for Redwood becoming the default