Data & Enrichment

Contact and company data, waterfall enrichment, visitor identification and signal tools that tell GTM teams who to reach and when.

June 2026

Clay launches Audiences with unlimited people and company search

Clay Audiences removes the earlier 50,000-record table limit, imports CRM and warehouse records, and reuses enrichments across campaigns, on Launch, Growth and Enterprise plans.

ClayJun 23

Seamless adds AI Campaigns to Connect for prompt-based outreach

Seamless added AI Campaigns to its Connect product, generating personalized messages from reusable prompts at each campaign step. It is available to all users.

Seamless.AIJun 16

Dun & Bradstreet brings its Commercial Graph to Amazon Quick through MCP

Dun & Bradstreet made the D&B Commercial Graph available inside Amazon Quick for prospecting, account research and audience targeting via the Model Context Protocol.

Dun & BradstreetJun 16

ZoomInfo publishes Claude connector built on its GTM.AI layer

ZoomInfo customers can connect their entitlements to Claude and Claude Code and receive company, contact, target-account and buying-signal data in responses.

ZoomInfoJun 8

Lusha adds a Decision Makers API that ranks contacts at target companies

Lusha's API v2.4.0, released June 8, 2026, adds a Decision Makers API that resolves companies to their most relevant contacts for outreach, returned as free previews during its initial release.

LushaJun 8

Apollo launches connector for Perplexity Computer

Apollo's connector brings its contact data and prospecting, enrichment and outreach workflows into Perplexity Computer, for Apollo users on Perplexity Pro or higher.

Apollo.ioJun 3

Dun & Bradstreet brings its Commercial Graph to ChatGPT and Codex

Dun & Bradstreet and OpenAI announced plugins that give ChatGPT and Codex users access to the D&B Commercial Graph through MCP servers.

Dun & BradstreetJun 3

ZoomInfo makes GTM.AI API and MCP layer generally available

GTM.AI exposes ZoomInfo company search, contact discovery, enrichment, intent and recommendations to AI agents through API and MCP, governed by existing customer entitlements.

ZoomInfoJun 2

Clay makes its MCP available in OpenAI's Codex for prospecting and outreach

Clay's June 2, 2026 changelog says its MCP is available in OpenAI's Codex, letting reps research accounts, pull contacts, draft copy and trigger sends using their team's existing Clay functions and workflows.

ClayJun 2

Dun & Bradstreet launches a Graph Connector for Microsoft 365 Copilot

Dun & Bradstreet released a Graph Connector in Microsoft 365 Copilot that gives no-cost access to a curated sample of D&B business data.

Dun & BradstreetJun 2

Lusha adds a Website Visitors API for identifying visiting companies

Lusha's API v2.3.0, released June 2, 2026, adds a Website Visitors API that returns companies visiting a customer's tracked domains with engagement scores, session metrics and firmographic previews.

LushaJun 2

May 2026

Warmly adds third-party signals tool to its MCP server and API

A new list_third_party_signals tool exposes hiring, financial events, leadership changes, news, G2 reviews, SEC filings and LinkedIn engagement, billed per row with monthly dedupe.

WarmlyMay 29

Common Room releases a CLI and adds write actions to its MCP server

Common Room launched the cr command line interface for its API and expanded its MCP server with write capabilities. Both target teams running AI agents and scripted workflows.

Common RoomMay 27

Apollo hires former Homebase CFO Phil Moon as chief financial officer

Phil Moon, previously CFO at Homebase, joined Apollo as CFO; Apollo cited 400% enterprise account growth in 12 months and more than 4 million users.

Apollo.ioMay 27

Unify adds webhook actions to Plays to push intent data to other tools

Unify's May 26, 2026 changelog adds webhook actions in Plays, letting signal-triggered workflows push prospect and company data to tools such as n8n, Zapier, dialers, LinkedIn tools and marketing automation.

UnifyMay 26

Unify releases an API to bring warehouse and third-party data into outbound

Unify's May 21, 2026 changelog introduces the Unify API, which connects data warehouses, third-party tools and internal systems to Unify so that data can power targeting, Plays and exclusions without CSV uploads.

UnifyMay 21

Warmly launches MCP server and REST API with three read-only tools

Warmly released an MCP server and REST API exposing warm visitors, warm accounts and credit balance, with 250 free credits a month and paid tiers from $99 a month.

WarmlyMay 19

Warmly adds AI email generation step to its orchestration builder

Warmly released an AI Email Generation step that writes follow-up emails from chat transcripts, page visits, enrichment, CRM stage and intent signals. It is live on paid plans inside Autopilot.

WarmlyMay 12

Warmly ships two-way Marketo integration for paying customers

Warmly writes identified visitors to Marketo as leads with chat, session and intent context, syncs over 300 signals as custom fields, and reads lead changes back.

WarmlyMay 12

Warmly releases native HeyReach integration for LinkedIn outreach

Warmly added a HeyReach step to its orchestrations that pushes contacts into HeyReach LinkedIn campaigns when a Warmly signal fires. A separate HeyReach license is required.

WarmlyMay 12

Seamless includes public API access on every plan, including free accounts

Seamless made its public API generally available on all plans. Calls draw from each plan's existing credits, with no separate API fee.

Seamless.AIMay 11

ZoomInfo cuts about 600 roles and closes its Israel site in restructuring

An 8-K filing disclosed a restructuring affecting about 600 roles, roughly 20% of headcount, with $45M to $60M in charges and about $60M in annual run-rate savings.

ZoomInfoMay 11

Warmly releases LinkedIn and Meta ads audience integration

Warmly can push signal-based, ICP and buying committee audiences into LinkedIn and Meta ads, with attribution to meetings and deals, on every paid plan.

WarmlyMay 7

Dun & Bradstreet brings risk and compliance workflows to Claude

Dun & Bradstreet and Anthropic connected the D&B Commercial Graph to Claude through an MCP server for KYC and KYB onboarding workflows.

Dun & BradstreetMay 5

April 2026

Apollo launches beta app in ChatGPT built on its MCP server

The Apollo app in ChatGPT lets users search people and companies, enrich records, add contacts to sequences and analyze sequence results, including on free teams with a corporate domain.

Apollo.ioApr 29

Unify adds automatic out-of-office detection that pauses and resumes sequences

Unify's April 17, 2026 changelog adds automatic out-of-office detection that pauses sequences, resumes outreach on the prospect's return date, and removes out-of-office replies from reply metrics, with no setup required.

UnifyApr 17

Cognism refreshes its brand and positions data as GTM infrastructure

Cognism introduced a new identity and website. The company says B2B data is moving from in-app list building to data embedded in customer systems and models.

CognismApr 16

Clay launches Functions for reusable enrichment logic across tables and workflows

Clay's April 15, 2026 changelog launches Functions, which package enrichment steps, AI agents, waterfalls, scoring and suppression logic into reusable columns across tables, audiences and workflows, at no additional cost on paid plans.

ClayApr 15

Unify adds native PostHog integration for product usage signals

Unify can trigger product-led outbound from PostHog events such as usage limits, teammate invites and upgrade starts, alongside existing Segment support.

UnifyApr 2

March 2026

Unify adds shared notes on company and person records

Unify's March 31, 2026 changelog adds built-in notes on Company and Person records, with rich-text notes that autosave and can be published to a shared team feed at the person and company level.

UnifyMar 31

About Data & Enrichment

What are Data & Enrichment?

Contact and company data, waterfall enrichment, visitor identification and signal tools that tell GTM teams who to reach and when.

Which Data & Enrichment vendors does GTM Tech News track?

GTM Tech News tracks Apollo.io, Clay, Cognism, Common Room, Dun & Bradstreet, Lusha, Seamless.AI, Unify, Warmly and ZoomInfo in Data & Enrichment.

What is the latest Data & Enrichment news?

The most recent updates are “ZoomInfo launches MCP integration with Notion through GTM.AI” (November 3, 2026); “Clay adds workflow credit limits and MCP client allowlisting” (November 2, 2026); “ZoomInfo makes its MCP connector and API available in Snowflake” (October 30, 2026).

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.