Apollo acquires revenue intelligence platform Pocus

Apollo announced on March 19, 2026 that it had acquired Pocus, a revenue intelligence platform that turns CRM signals and behavioral data into prioritized actions for revenue teams. Financial terms were not disclosed. Apollo says Pocus adds signal intelligence, recommendations and workflows to its platform and supports its expansion into larger enterprise accounts, which it says grew more than 400% over the past 12 months, naming Anthropic and Glean. Pocus customers include Asana, Canva and Monday.com, according to the release. Apollo CEO Matt Curl and Pocus CEO Alexa Grabell are both quoted.

The details

• Financial terms were not disclosed.
• Apollo cites a data network of more than 230 million contacts.
• Apollo says it serves more than 600,000 companies and 2 million users, with more than 100,000 paying customers.
• Since AI Assistant entered beta in October, Apollo says credit consumption doubled and customer AI adoption rose from 35% to 75%.
• Apollo says weekly active users rose 94% since AI Assistant reached general availability.

Context

The deal came about two weeks after Apollo moved its AI Assistant out of beta (March 4, 2026). Later Apollo items in our coverage include a beta app in ChatGPT built on its MCP server (April 29, 2026), the hiring of CFO Phil Moon (May 27, 2026) and the Intelligence Layer launch with previews of Builder Studio and Messaging OS (September 30, 2026).

Not disclosed

• Purchase price
• Integration timeline for Pocus features in Apollo
• Whether Pocus remains available as a standalone product
• Pocus headcount joining Apollo