Apollo signs sleeve and GTM partnership with San Jose Earthquakes

On July 23, 2026, Apollo announced a multiyear Official Sleeve Partnership with Major League Soccer's San Jose Earthquakes. Apollo's logo appears on the right sleeve of the club's jersey, and Apollo becomes the club's Official Go-to-Market Partner. According to the release, the Earthquakes will deploy Apollo across group ticket sales, sponsorship pipeline management, inbound lead routing and season ticket renewals. Apollo describes itself as the first GTM company to combine a professional sports sponsorship with a full revenue operations partnership. The release quotes Apollo CEO Matt Curl, Earthquakes President Jared Shawlee and Earthquakes Chief Strategy Officer Ian Anderson.

The details

• The agreement is multiyear and combines a jersey sleeve sponsorship with a technology deployment.
• The Earthquakes will use Apollo for group ticket sales, inbound lead management, sponsorship pipeline and season ticket renewal campaigns.
• The Earthquakes are Apollo's first official sports partner, according to the company.
• Apollo says it plans to use the partnership as a blueprint for working with hundreds of professional sports organizations.
• The release cites a 62% year-over-year increase in MLS viewership at the start of the 2026 season.

Context

This is Apollo's first sports partnership in our coverage. It follows product items including a beta ChatGPT app built on Apollo's MCP server in April and a Perplexity Computer connector in June. Three weeks later, on August 11, Apollo published its 2026 AI in Sales and Go-to-Market Survey, and on September 15 it was named a flagship data partner for Salesforce's Hunter outbound agent.

Not disclosed

• Financial terms and contract length
• Which Apollo plan or modules the club will use
• Any target metrics for the club's commercial operation
• Other sports organizations in discussion