Apollo launches Intelligence Layer and previews Builder Studio and Messaging OS

Apollo announced three products at its ApolloNEXT conference on September 30, 2026. The Apollo Intelligence Layer, available now, combines an Intelligence Profile with a GTM Harness. Builder Studio, listed as available soon, creates pages, databases and automations from natural-language descriptions. Messaging OS, also available soon, recommends who to contact, when and through which channel, and includes Email Campaigns and Ad Audiences. CEO Matt Curl presented the products in the conference keynote.

The details

• The Intelligence Profile is a continuously updated view of each contact and account combining Apollo data, CRM data, engagement history and other sources.
• The GTM Harness is an AI engine with GTM-specific skills, orchestration, memory and governance.
• Email Campaigns includes a Bulk Send API that lets agents run campaigns, and Ad Audiences pushes Apollo lists to Google Ads.
• Apollo reports more than 5 million users and more than 600,000 companies using it for GTM.
• Apollo says teams actively using Apollo MCP grew more than 4x from March to August 2026, and daily credit consumption rose nearly 10x.

Context

ApolloNEXT followed several Apollo moves in our coverage: a beta app in ChatGPT built on its MCP server in April 2026, the hiring of former Homebase CFO Phil Moon in May, a connector for Perplexity Computer in June, and the appointment of Mark Sieglock as CPO in August. On September 15 Apollo was named a flagship data partner for Salesforce's Hunter. Builder Studio has early beta users, according to the release. Curl said "Apollo has made sophisticated GTM simple and accessible to every company."

Not disclosed

• Pricing
• Availability dates for Builder Studio and Messaging OS