Unify adds sequence rulesets for audience controls and global guardrails

On March 16, 2026, Unify released Sequence Rulesets. Rulesets bundle exclusions, eligibility criteria and sequence behavior into reusable configurations. Unify says they let teams run outbound to specific audiences, including customers, PLG users and open opportunities, while global guardrails continue to protect against unwanted outreach. The changelog lists no specific rule types beyond exclusions, eligibility and behavior. Unify describes the goal as running targeted outbound to any audience without added risk, and the entry carries a New feature tag.

The details

• Rulesets are reusable across sequences.
• They standardize exclusions, eligibility and sequence behavior.
• Unify names prospects, customers, PLG users and open opportunities as target audiences.
• Global guardrails remain in place alongside rulesets, according to the entry.

Context

Unify introduced guided exclusion setup flows in April 2025 and custom send schedules for sequences on October 24, 2025. Rulesets were followed in April 2026 by out-of-office reply handling and a native PostHog integration for product signals, which ties into the PLG audiences rulesets mention. Unify relaunched as a chat agent in June 2026.

Not disclosed

• The specific rule types available in a ruleset.
• How conflicts between rulesets and global guardrails are resolved.
• Which plans include Sequence Rulesets.