Qualified

Website conversation and agentic marketing platform built around Piper, an AI SDR agent that engages, qualifies and books meetings with site visitors.

Website

Category: Web & Content Experience
Headquarters: San Francisco, CA
Founded: 2018
Ownership: Acquired by Salesforce (2026)

October 2026

Qualified lets customers train custom voices for Piper

Qualified released custom voices, letting teams train a branded voice for Piper from about 30 seconds of recorded audio.

Oct 22

September 2026

Qualified adds silence-based and field-change triggers to Piper Email

Qualified released three Piper Email updates: a Lead Gone Cold trigger, lead field change triggers and round-robin senders and handoffs.

Sep 24

Qualified moves Mailbox email to new sending infrastructure with a DNS migration wizard

Qualified announced on September 10, 2026 that Qualified Mailbox users are moving their AI SDR agent's email to new sending infrastructure, using a guided wizard to publish and validate new DNS records.

Sep 10

Qualified's Piper can now deliver a first-call pitch from a slide library

Qualified made Piper Presentations generally available, letting its AI SDR agent present a tailored first-call deck in voice and video conversations.

Sep 9

August 2026

Qualified connects Piper to Salesforce Data 360

Qualified released a Data 360 integration that lets its Piper AI SDR agent read and write unified Salesforce customer data.

Aug 25

Qualified lets customers create custom video avatars for Piper

Qualified added custom avatars for Piper, built from a single uploaded photo in Agent Studio. The feature is available to Agentic Marketing Plan customers using PiperX video mode.

Aug 24

Qualified ships Summer '26 release for website conversations and agentic email

Qualified's Summer '26 release added custom avatars, a full-screen meeting booker, domain warm-up for agentic email and a Data 360 integration.

Aug 20

Qualified extends its Client-side API to PiperX voice and video conversations

Qualified said on August 18, 2026 that its Client-side API now works with PiperX, adding voice call and meeting events and a launcher call that prefills a visitor's first message to the AI SDR agent.

Aug 18

June 2026

Qualified Spring '26 release adds multilanguage Piper and Mission Control home

Qualified's Spring '26 release adds multilanguage conversations and email, natural-language Email Guides, Marketo triggers and a Mission Control homepage. Campaigns no longer require a Salesforce record.

Jun 16

March 2026

Qualified Winter '26 release brings Piper for Gong GA and Qualified Mailbox

Qualified's Winter '26 release includes general availability of PiperX and Piper for Gong, chat moderation, email reply handling and a shared-IP Qualified Mailbox. SSO is now included for all customers.

Mar 5

Qualified makes PiperX generally available with video, voice and text conversations

Qualified says PiperX, the latest release of its Piper AI SDR agent, is generally available to customers on Agentic Marketing Platform plans. It adds video and voice modes, persona options and new messenger layouts.

Mar 3

January 2026

Qualified republishes its Slack app and adds Piper for Slack for Sales

Qualified rebuilt its Slack app with Chat, History and About tabs and introduced Piper for Slack for Sales in early access. Reps can ask the agent for briefings on visitors and leads.

Jan 14

December 2025

Qualified introduces a new home view for admins centered on its AI SDR agent

Qualified announced on December 15, 2025 a new admin home view with Activity, Email and Conversation tabs showing Piper's work, plus account guides and personalized offers; it became generally available on March 10, 2026.

Dec 15, 2025

Qualified introduces Agentic PLG to convert free trial users with Piper

Qualified launched Agentic Product-Led Growth, which uses Piper to sign up, onboard and convert trial users across the website and email. It entered early access with wider availability planned for early 2026.

Dec 10, 2025

Qualified announces Salesforce agreement to acquire the company

Qualified posted Salesforce's definitive agreement to acquire it, with plans to fold its Piper agent into Agentforce Sales and Agentforce Marketing. An editor's note says the deal closed on April 1, 2026.

Dec 1, 2025

November 2025

Qualified Autumn '25 release previews PiperX and adds Live Booker for meetings

Qualified's Autumn '25 release previewed PiperX in trusted tester and added AI goal analytics, email signature import, Live Booker meeting scheduling and native Google Meet links.

Nov 25, 2025

October 2025

Qualified introduces Agentic Nurture for top-of-funnel leads with Piper

Qualified launched Agentic Nurture, which lets Piper decide when and how to engage early-stage leads across email and the website. Broad availability was planned for January 2026.

Oct 30, 2025

About Qualified

What is Qualified?

Qualified is a website conversation and agentic marketing platform built around Piper, an AI SDR agent that engages, qualifies and books meetings with site visitors. The company is headquartered in San Francisco, CA and was founded in 2018. GTM Tech News covers it under Web & Content Experience.

What has Qualified released recently?

The most recent Qualified update in GTM Tech News is “Qualified lets customers train custom voices for Piper” (October 22, 2026). Before that: “Qualified adds silence-based and field-change triggers to Piper Email” (September 24, 2026); “Qualified moves Mailbox email to new sending infrastructure with a DNS migration wizard” (September 10, 2026).

Where does Qualified publish product updates and release notes?

Qualified announces updates on its own website, newsroom, blog, product updates and help center. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Which other Web & Content Experience vendors does GTM Tech News track?

Alongside Qualified, GTM Tech News tracks Drift (Salesloft), Folloze, Mutiny, Navattic, PathFactory, Storylane, Uberflip and Webflow in Web & Content Experience.

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cora@forgex.ai

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.