Qualified introduces Agentic PLG to convert free trial users with Piper

On December 10, 2025, Qualified introduced Agentic Product-Led Growth, an application of its Piper AI SDR agent for companies with free trial or freemium models. The company says Piper works across the website and email inbox to manage the trial experience from sign-up to conversion, for both self-serve and sales-assisted motions. Piper greets visitors and enrolls them in trials, guides onboarding using in-app signals, helps users choose a plan and upgrade, surfaces product-qualified leads to sales and re-engages inactive trial accounts. Agentic PLG is in early access for select customers, with wide availability planned for early 2026.

The details

• Five stated functions: trial sign-up on the website, in-trial guidance, self-serve conversion, product-qualified lead routing and re-engagement of inactive users.
• Onboarding guidance is based on user signals and in-app behavior.
• For sales-assisted models, Piper identifies promising enterprise accounts and gives reps context for next steps.
• Status at announcement: early access for select customers, wide availability expected in early 2026.
• Qualified says the capability will be included automatically in all Agentic Marketing Platform plans.

Context

This is the third Piper use case in our coverage in about six weeks. Qualified introduced Agentic Nurture for top-of-funnel leads on October 30, 2025 and shipped its Autumn '25 release, which previewed PiperX and added Live Booker, on November 25, 2025. Later coverage includes the Winter '26 release on March 5, 2026, a Salesforce Data 360 connection on August 25, 2026 and custom voices for Piper on October 22, 2026.

Not disclosed

• In-app signal sources and required product analytics integrations
• General availability date
• Early access customer names
• Results data from early access