Storylane

Interactive demo suite with sandboxes, deal rooms and RepX, a conversational website agent that presents demos and qualifies visitors.

Website

Category: Web & Content Experience
Headquarters: San Francisco Bay Area, CA
Ownership: Private, venture-backed

November 2026

Storylane adds MCP tools for AI Hubs and deals, plus zoom in HTML demos

Storylane's November 5 changelog adds new MCP tools, zoom in HTML demos, automatic language selection, video cuts, a newer voiceover model and skippable lead forms.

2 days ago

October 2026

Storylane adds Ask AI for plain-language questions on demo analytics

Storylane's October 22 release added an Ask AI interface for demo data, domain-based workspace auto-join and font color controls.

Oct 22

Storylane adds firmographic and active-deal triggers to demo alerts

Storylane's October 12, 2026 release adds five alert conditions, including company revenue, company size, domain, lead type and an active deal trigger tied to HubSpot or Salesforce, plus new nav bar modes and broader themes.

Oct 12

September 2026

Storylane adds AI voice clones and a mobile frame for demos

Storylane released AI voice clones built from a one to three minute recording, a phone frame for mobile demos and support for Office files in Hubs.

Sep 28

Storylane's AI Hub now applies sender branding and prospect logos automatically

Storylane's September 10 release automated branding in AI-built hubs and added an optional AI content badge for demos.

Sep 10

August 2026

Storylane makes API keys and MCP setup self-serve

Storylane moved API key and MCP server setup into Settings so customers no longer need to contact support. Webhooks now run through Alerts, and share pages can show a cookie consent banner.

Aug 29

Storylane releases MCP server and multi-language demos

Storylane's August 12 release added an MCP connection for AI clients and AI-translated language versions of a single demo.

Aug 12

July 2026

Storylane adds prospect logo tokens, offline hubs and label-based analytics

Storylane's July 28, 2026 release adds a logo token that swaps a prospect's logo into demos and hubs, offline access for hubs, analytics filtering by label, and more chapter menu controls.

Jul 28

Storylane adds AI editing for HTML demos and video-to-demo conversion

Storylane's July 15 release added AI editing of HTML demo screens, a Media to Demo converter and workspace defaults.

Jul 15

June 2026

Storylane adds a free Viewer seat for read-only team access

Storylane introduced a free Viewer role on Starter and above that can browse demos and Hubs and leave comments. Analytics can now be filtered by link creator.

Jun 26

Storylane adds pinned demo comments and AI document export

Storylane's June 12, 2026 release adds pinned comment threads on demo steps, an AI-assisted export that turns demos into editable documents in PDF, Word or Markdown, a voiceover side panel, bulk screen editing and personalization tokens in CTAs.

Jun 12

May 2026

Storylane adds chat, voice and video modes to its RepX sales agent

Storylane's May 2026 release added RepX Chat with chat, voice and video avatar modes. It also shipped a new Demo Suite with a rebuilt editor and an LLM-friendly embed.

May 26

Storylane adds intro and outro screens to demos and opens RepX trials in the app

Storylane's May 12, 2026 release adds branded intro screens and CTA outro screens to demos, lets users add lead forms and whole chapters from other demos as steps, and invites users to try its RepX agent.

May 12

April 2026

Storylane adds AI Hub creation and expands its Chrome extension

Storylane released AI Hub creation, which builds a demo Hub from a prompt and selected content. Its Chrome extension now shows analytics and opens Presenter Mode.

Apr 30

Storylane adds Deal Intelligence to tie demo engagement to CRM deals

Storylane released Deal Intelligence, which connects demo engagement data to HubSpot or Salesforce deals. The same release expanded HubSpot tracking and added cut and paste for demo steps.

Apr 14

March 2026

Storylane adds a rep activity leaderboard and expands presenter mode for live demos

Storylane's March 21, 2026 release adds a User activity view that ranks reps by demo views, leads and accounts, moves presenter mode into Share with private notes, and allows tooltips and hotspots on video steps.

Mar 21

Storylane adds cross-team demo sharing, Slack alerts and demo archiving

Storylane's March 10, 2026 release lets multiple teams in a workspace access the same demos and hubs, sends engagement alerts to Slack channels, and adds an archive that keeps analytics data for removed demos.

Mar 10

February 2026

Storylane launches RepX, an AI sales agent that runs on customer websites

Storylane introduced RepX, a new product line that places an AI sales agent on a company's website. The agent talks with buyers, runs demos and routes qualified leads to the CRM.

Feb 9

January 2026

Storylane adds demo sharing inside Gmail and HubSpot and alerts for presenter seats

Storylane's January 26, 2026 release adds a side-panel sharing experience in its Chrome extension, Gmail and HubSpot, lets presenter seats create their own engagement alerts, and adds custom date comparisons and an automatic timing mode for autoplay.

Jan 26

December 2025

Storylane introduces A/B testing for interactive demos on Growth plans

Storylane added A/B testing so teams can split traffic between two demo variants and compare conversions. The feature is available from the Growth plan.

Dec 27, 2025

Storylane launches buyer engagement alerts and expands Hub personalization

Storylane added Alerts that notify users when demos are viewed, known leads engage or intent levels change. Hubs gained interest screens, content customization and personalization tokens.

Dec 15, 2025

November 2025

Storylane lets users pick the language of AI-generated demo guides at capture

Storylane's November 28, 2025 changelog says users can now choose the language for AI-generated guide content while capturing a demo, and lists improved GIF generation and steadier Offline Demo Mode.

Nov 28, 2025

Storylane redesigns its dashboard with intent scoring for demo viewers

Storylane rebuilt its analytics dashboard and added high, medium and low intent scoring for prospects. It also added comparison mode and flexible date filtering.

Nov 15, 2025

About Storylane

What is Storylane?

Storylane is an interactive demo suite with sandboxes, deal rooms and RepX, a conversational website agent that presents demos and qualifies visitors. The company is headquartered in San Francisco Bay Area, CA. GTM Tech News covers it under Web & Content Experience.

What has Storylane released recently?

The most recent Storylane update in GTM Tech News is “Storylane adds MCP tools for AI Hubs and deals, plus zoom in HTML demos” (November 5, 2026). Before that: “Storylane adds Ask AI for plain-language questions on demo analytics” (October 22, 2026); “Storylane adds firmographic and active-deal triggers to demo alerts” (October 12, 2026).

Where does Storylane publish product updates and release notes?

Storylane announces updates on its own website, blog, changelog and help center. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Which other Web & Content Experience vendors does GTM Tech News track?

Alongside Storylane, GTM Tech News tracks Drift (Salesloft), Folloze, Mutiny, Navattic, PathFactory, Qualified, Uberflip and Webflow in Web & Content Experience.

Report an error

Vendors and readers can flag a factual error in this profile, or ask for an image or logo to be removed. Email Cora, the editor, with the link. Image and logo removals happen within one business day. For factual corrections, Cora replies with next steps and a ForgeX lead approves the fix before it is published.

cora@forgex.ai

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.