Storylane redesigns its dashboard with intent scoring for demo viewers
Storylane rebuilt its analytics dashboard and added high, medium and low intent scoring for prospects. It also added comparison mode and flexible date filtering.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: Storylane press materials, from the announcement
Storylane's November 15, 2025 changelog announced a redesigned dashboard for its interactive demo platform. The main addition is intent scoring, which the company says identifies prospects' interest level based on how much time they spent, how many steps they completed and where they clicked in a demo. A comparison mode lets users compare demo or Hub performance across any two date ranges, and flexible date filtering replaces fixed presets with any range from a single day to a full quarter. The changelog also listed upcoming work on A/B testing, engagement alerts, AI video-to-demo conversion and a new editor.
The details
- Intent scoring uses time spent, steps completed and click behavior.
- Comparison mode covers both demos and Hubs across any two date ranges.
- Date filtering supports custom ranges instead of presets.
- Listed as upcoming: A/B testing, Engagement Alerts, AI Video to Demo and Editor V2.
Context
This is the earliest Storylane story in our coverage. Two items listed as upcoming appear later in our coverage: Alerts based on intent levels shipped on December 15, 2025, and AI video-to-demo conversion arrived on July 15, 2026. Storylane later added an MCP server (August 12, 2026) and Ask AI for plain-language questions on demo analytics (October 22, 2026).
Not disclosed
- Thresholds or weighting behind high, medium and low intent
- Which plans include intent scoring
- Whether intent scores sync to a CRM
- Vendor
- Storylane
- Category
- Web & Content Experience
- Announcement type
- Feature update
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