Storylane launches RepX, an AI sales agent that runs on customer websites

Storylane announced RepX in its changelog entry for February 9, 2026, calling it the company's biggest release to date and a new product line. According to the entry, RepX is an AI sales agent embedded on a customer's website that speaks with prospects in real time, runs the relevant demo dynamically, qualifies buyers based on their questions and routes qualified leads to the CRM. Storylane says it is meant to handle repetitive questions instantly, surface high-intent prospects faster and trigger follow-up while engagement is high. The company names complex products and teams trying to cut low-quality discovery calls as target uses. RepX is available as a standalone product within Storylane.

The details

• RepX is embedded directly on the customer's website.
• Named functions: real-time conversation, dynamic demo selection, buyer qualification and CRM lead routing.
• Storylane describes it as a standalone product within its ecosystem.
• Target uses named are complex products and teams eliminating low-quality discovery calls.
• Questions are directed to support@storylane.io.

Context

This is the second Storylane item in our coverage, after A/B testing for interactive demos in December 2025. RepX gained chat, voice and video modes on May 26, 2026. Storylane's later run includes a no-cost Viewer seat in June, AI editing for HTML demos in July, an MCP server in August, AI voice clones in September and Ask AI for demo analytics in October.

Not disclosed

• Pricing for RepX as a standalone product
• Which CRMs it routes leads to
• Languages supported at launch
• Customer names or performance data