ABM Platforms

Platforms that identify in-market accounts from intent and first-party signals, then activate them through ads, email, web and seller workflows.

March 2026

G2 launches MCP server, LinkedIn reviewer verification and Competitive Pulse

G2 introduced an MCP server for AI assistants, identity verification through Verified on LinkedIn, structured review formats and new intelligence features including Competitive Pulse and AEO traffic insights.

G2Mar 25

Trigify moves to the official X API and adds social actions from workflows

Trigify migrated its X data pipeline to the official X API v2 and introduced social integration seats that let workflows post and like on X. The release included more than 20 fixes.

TrigifyMar 19

Informa TechTarget launches AI Visibility Audit and GEO Topic Planner

Informa TechTarget introduced two content strategy services for AI search: an AI Visibility Audit and a GEO Topic Planner.

Informa TechTargetMar 17

Intentsify extends B2B audience coverage to Canada

Intentsify added Canadian audience coverage through Environics Analytics, starting with activation on The Trade Desk.

IntentsifyMar 5

Trigify rebuilds its Jarvis assistant with full account context

Trigify released Jarvis V2, a rebuilt AI assistant with context over all social listening results and workflows. Jarvis now charges only for output tokens for a limited time.

TrigifyMar 4

February 2026

DemandScience launches Content-IQ for AI visibility and content performance

DemandScience introduced Content-IQ, combining AI visibility optimization, content architecture and web personalization in one system. It is available now.

DemandScienceFeb 25

Bombora adds 912 Company Surge topics in Oyster taxonomy release

Bombora's Oyster taxonomy release added 912 topics to Company Surge, bringing the total to 20,132.

BomboraFeb 23

Trigify adds Instagram monitoring plus Gmail and Google Sheets integrations

Trigify launched Instagram hashtag monitoring in early access at no credit cost, along with Gmail sending and Google Sheets actions in workflows.

TrigifyFeb 20

DemandScience partners with HG Insights and GTM Fabric on propensity audiences

DemandScience, HG Insights and GTM Fabric launched a joint model and two products for propensity-based and in-market audience activation.

DemandScienceFeb 11

UserGems adds contact-level intent and transparent scoring to its platform

UserGems announced contact-level intent across 42,000 topics, A to D account and contact scoring with visible inputs, automated LinkedIn audience sync and Gem-E sequence updates.

UserGemsFeb 10

G2 names Alexis Zheng chief product and technology officer

G2 appointed Alexis Zheng as Chief Product and Technology Officer, weeks after naming Alexandra London as CMO.

G2Feb 3

UserGems repositions its platform as an AI Command Center for outbound and ABM

UserGems began describing its product as an AI Command Center that combines signals, AI scoring and Gem-E execution for sales, marketing and AI agents.

UserGemsFeb 3

January 2026

G2 agrees to acquire Capterra, Software Advice and GetApp

G2 said it formally agreed to acquire the software discovery platforms Capterra, Software Advice and GetApp. The combined network covers what G2 describes as more than 200 million annual software buyers.

G2Jan 29

Intentsify acquires contact data provider Salutary Data

Intentsify acquired Salutary Data, a provider of curated US business contact data, as its second acquisition after Five by Five.

IntentsifyJan 27

Trigify adds Surfe, Apollo and Airtable integrations to workflows

Trigify released native integrations with Surfe for contact data, Apollo for enrichment and sequences, and Airtable for record management inside its workflows.

TrigifyJan 27

NextRoll names Vibhor Kapoor chief executive officer

NextRoll, the company behind AdRoll, named chief business officer Vibhor Kapoor as CEO effective February 1, 2026. Roli Saxena moves to executive chair and chief strategy officer.

AdRoll ABMJan 27

DemandScience hires Aislinn Wright and adds Adam Kocoloski to its board

DemandScience named Aislinn Wright SVP of product management and appointed Adam Kocoloski, an Airbnb Distinguished Engineer, to its board.

DemandScienceJan 26

G2 appoints Alexandra London as chief marketing officer

G2 named Alexandra London as Chief Marketing Officer, citing her background in search marketing and data-driven growth.

G2Jan 13

Demandbase appoints Rachel Truair as chief marketing officer

Demandbase named Rachel Truair CMO to lead global brand and GTM strategy. She was previously CMO at Simpro Group.

DemandbaseJan 8

December 2025

Demandbase completes ISO 27001:2022 and SOC 2 Type 2 recertifications

Demandbase finished its annual SOC 2 Type 2 audit and ISO 27001:2022 surveillance audit with no issues identified.

DemandbaseDec 18, 2025

G2 adds AI Insights and Churn Threats to Performance Analytics

G2 added AI Insights, which ties G2 activity to CRM pipeline, and Churn Threats, which flags customers researching competitors on G2.

G2Dec 16, 2025

Trigify adds Instantly.ai as a workflow node for automated outreach

Trigify's weekly update posted December 10, 2025 adds an Instantly.ai integration that triggers outreach campaigns and manages contacts from workflows, alongside expanded Linear and Notion actions and workflow variable improvements.

TrigifyDec 10, 2025

Trigify adds multi-trigger workflows and Linear and Notion integrations

Trigify's December 2, 2025 weekly update lets one workflow run from several saved searches, adds editor controls such as inserting steps and recovering branches, and introduces Linear and Notion actions inside workflows.

TrigifyDec 2, 2025

November 2025

Trigify introduces Jarvis AI workflow assistant and HubSpot and Attio integrations

Trigify's weekly update posted November 20, 2025 introduces Jarvis, an AI assistant that builds workflows and queries data in natural language, plus a LinkedIn post comments node and HubSpot and Attio CRM integrations.

TrigifyNov 20, 2025

Bombora expands StackAdapt integration for B2B audience targeting

Bombora expanded its integration with StackAdapt, giving StackAdapt customers direct access to Bombora audiences including Company Surge intent audiences.

BomboraNov 19, 2025

October 2025

Informa TechTarget names Staci Gullotta chief marketing officer

Staci M. Gullotta joined Informa TechTarget as Chief Marketing Officer, succeeding John Steinert.

Informa TechTargetOct 29, 2025

Bombora adds 1,051 Company Surge topics in Nemo taxonomy release

Bombora's Nemo taxonomy release added 1,051 topics to Company Surge, bringing the total to 19,220.

BomboraOct 27, 2025

About ABM Platforms

What are ABM Platforms?

Platforms that identify in-market accounts from intent and first-party signals, then activate them through ads, email, web and seller workflows.

Which ABM Platforms vendors does GTM Tech News track?

GTM Tech News tracks 6sense, AdRoll ABM, Bombora, Demandbase, DemandScience, G2, Informa TechTarget, Intentsify, Propensity, Trigify and UserGems in ABM Platforms.

What is the latest ABM Platforms news?

The most recent updates are “Informa TechTarget to integrate Buyer Intelligence into Demandbase by Q1 2027” (October 21, 2026); “Demandbase launches AEO, Campaign and Audience agents at GO” (October 20, 2026); “Intentsify introduces an MCP connection for its intent data in Claude and ChatGPT” (October 20, 2026).

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.