Informa TechTarget

B2B technology media and data company selling purchase intent data (Priority Engine, Buyer Intelligence), content syndication, BrightTALK webinars and custom content.

Website

Category: ABM Platforms
Headquarters: Newton, Massachusetts, US
Founded: 1999
Ownership: Public: Nasdaq TTGT

October 2026

Informa TechTarget to integrate Buyer Intelligence into Demandbase by Q1 2027

Informa TechTarget plans a native integration of its person-level Buyer Intelligence data into the Demandbase platform, extending an existing Account Intent Feed integration.

Oct 21

September 2026

Informa TechTarget launches MCP server for its Buyer Intelligence data

Informa TechTarget made Buyer Intelligence available through a Model Context Protocol server for use in Claude, ChatGPT, Copilot, Gemini and custom AI systems.

Sep 29

Informa TechTarget launches AI-driven Buyer Intelligence with person-level intent

Informa TechTarget launched Buyer Intelligence, which adds AI skills for pain points, messaging and persona analysis on top of its person-level intent data.

Sep 15

August 2026

Informa TechTarget launches B2B AI Authority Index self-assessment for marketers

Informa TechTarget released a 24-question diagnostic that estimates how likely AI systems are to recommend a brand during AI-mediated B2B research.

Aug 11

July 2026

Informa TechTarget and The Sherpa Group launch Partner Demand Assurance

Informa TechTarget and UK agency The Sherpa Group launched Partner Demand Assurance, a service to track and improve how channel partners handle leads.

Jul 14

April 2026

Informa TechTarget extends financial services audience coverage to the UK

Informa TechTarget expanded its financial services coverage to the UK, adding three UK media brands and more than 180,000 permissioned audience members.

Apr 20

March 2026

Informa TechTarget launches AI Visibility Audit and GEO Topic Planner

Informa TechTarget introduced two content strategy services for AI search: an AI Visibility Audit and a GEO Topic Planner.

Mar 17

October 2025

Informa TechTarget names Staci Gullotta chief marketing officer

Staci M. Gullotta joined Informa TechTarget as Chief Marketing Officer, succeeding John Steinert.

Oct 29, 2025

About Informa TechTarget

What is Informa TechTarget?

Informa TechTarget is a B2B technology media and data company selling purchase intent data (Priority Engine, Buyer Intelligence), content syndication, BrightTALK webinars and custom content. The company is headquartered in Newton, Massachusetts, US and was founded in 1999. GTM Tech News covers it under ABM Platforms.

What has Informa TechTarget released recently?

The most recent Informa TechTarget update in GTM Tech News is “Informa TechTarget to integrate Buyer Intelligence into Demandbase by Q1 2027” (October 21, 2026). Before that: “Informa TechTarget launches MCP server for its Buyer Intelligence data” (September 29, 2026); “Informa TechTarget launches AI-driven Buyer Intelligence with person-level intent” (September 15, 2026).

Where does Informa TechTarget publish product updates and release notes?

Informa TechTarget announces updates on its own website, newsroom and blog. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Which other ABM Platforms vendors does GTM Tech News track?

Alongside Informa TechTarget, GTM Tech News tracks 6sense, AdRoll ABM, Bombora, Demandbase, DemandScience, G2, Intentsify and Propensity in ABM Platforms.

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Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.