Informa TechTarget launches AI Visibility Audit and GEO Topic Planner

Informa TechTarget announced two content strategy services on March 17, 2026: the AI Visibility Audit and the GEO Topic Planner. The company says the AI Visibility Audit shows how audiences encounter a brand through AI tools, identifies visibility and accuracy gaps and provides a roadmap to improve discoverability. The GEO Topic Planner aligns a brand's content plans with how AI systems evaluate sources, to build topical authority. Informa TechTarget says the services draw on its content strategy expertise, buyer intent data and its own experience as a publisher. They are delivered through Studio by Informa TechTarget, its multimedia content studio.

The details

• Informa TechTarget says it increased AI-driven traffic to its media sites by 235% in 2025 and quadrupled membership sign-ups from AI referrals.
• Named media sites include Dark Reading, Cybersecurity Dive and Computer Weekly.
• Studio by Informa TechTarget has more than 100 creators and strategists and combines Industry Dive's studioID and BrightTALK Studios.
• The company reports more than 220 digital properties and more than 50 million permissioned first-party audience members.

Context

This is the earliest Informa TechTarget product item in our coverage for 2026. It was followed by UK financial services audience coverage (April 20, 2026), the B2B AI Authority Index self-assessment (August 11, 2026), AI-driven Buyer Intelligence with person-level intent (September 15, 2026) and plans to integrate Buyer Intelligence into Demandbase by Q1 2027 (October 21, 2026).

Not disclosed

• Pricing for either service
• Deliverables and timelines for the audit
• Which AI tools the audit covers
• Customer names